Contact for BTS Marketing Strategy
Read more about Top 10 Digital Marketing Strategies 2022
Well, if you are here and
reading this right at this moment, you must be aware of BTS and who THEY ARE.
BangtanSonyeondon( meaning Bulletproof Boyscouts) is a world sensation; a group
of 7 members(4vocalists and 3 rappers) and every other K-pop enthusiast is
crushing over our boys. Their marketing tactic not only includes basic SEO, advanced SEO, and
social media marketing but is way more state-of-the-art! This band gained its
popularity on an international level mainly in 2015 with their album I Need You, which is also known as BTS's
key to stardom. But what made them so famous? How does allied marketing step in to
play a vital role? How to crack the BTS marketing puzzle and BLAH BLAH BLAH.
Answers to all these questions will be provided to you in the article one by
one. So, tighten your seatbelts to have your hands over one of the best
marketing strategies worldwide.
KPOP GIANT TOP 5 MARKETING STRATEGIES:
Fanbase Matters the Most
First things first. It is now a
very normal thing that BTS has Army all around the world, what's more, interesting is fan meetups, joint ventures, showcases, and stuff, that accounts
for their marketing strategy. We all know that we need a product or service to
be sold to customers in marketing. Here, the armies are the customers or
audience, and then we all are well accustomed to their products, i.e., their
song albums.
Read more about LinkedIn marketing lead generation strategy/
Hence, it becomes crucial to
have a solid and loyal fanbase. For the purpose of loyalty, fan meetups and
other such events are always being organized to make the connection more robust
and not lose the audience.
Relating to the Army, it is
almost an industry. They are the main marketing people who do it all out of
love and loyalty. You will also be shocked to know the fandom exceeds more than
50 million; most of them have social media accounts with a following ranging
from more than a million. The army also receives many benefits, including free
online concert tickets, BTS merch, and so much more!
The breadth and influence of
ARMY's mobilization grow as BTS continues to achieve new heights on the charts
and on social media. Fans believe that BTS will continue to break new ground in
a music business where few non-Western singers have made it to the top.
BTS Merchandise is also a part
of their marketing mix where clothing with the BTS's logo has become fabled.
Social Media Marketing On the TOP!
BTS has always given priority to
social media marketing
from the very beginning. It allows you to market your product or service around
and can also be used to build trust among your customers or audience to bring
transparency.
What BTS exactly does is make
the audience a part of their community so that they are well connected even
without being connected physically.
Bighit Official Entertainment
Company now known as HYBE LABELS has
always managed BTS and its Instagram account as well. Recently, all the BTS
members have made their individual Instagram accounts. Prior to this, they all
had only one account that BigHit Entertainment Company, namely @bts.bighitofficial,
was and is still managing.
They followed all the basics,
precisely creating and posting regular and distinctive content, following the
Instagram algorithm.
House of BTS- A Marketing Tactic?
The House of BTS is nothing but
heaven for all Kpop lovers and loyal ARMY. It is a house of BTS official merch,
which was started in 2019 by none other than their parent company- Bighit
Entertainment Company. This is one of their experiential strategies in which
BTS gets involved as a whole, outside of their tours and concerts.
Indulging into Social Works
In one of the campaigns of
UNICEF, BTS, with the help of Bighit, has probably focused on the notion of
Corporate Social Responsibility, which is already one of the best marketing strategies out there. In the event, they portrayed poster boys to give a hand
in ending violence, self-harm and improving mental health.
Not just this, BTS members
individually believe in giving back to the community; hence their news of
donations of more than 100 million won has been hovering around.
Well, they are BTS, and they are
unstoppable. BTS has also consistently stood up against racism. During the
outbreak of violence against racism in June 2020, the group of seven boys
donated $1 Million to support the Black Lives Matter Campaign.
Story Telling to Engage!
Army and audiences always love
knowing more and more about their idols, and hence storytelling becomes
coherent in this arena. BTS tends to share their personal stories on live
streams, YouTube videos, and other platforms VLIVE. If you are aARMY, you must
be aware of the Reverse!
Now you might raise a question
that other businesses are not similar to BTS, so how can storytelling be a
practical part of marketing? If you dig up the history of big business beasts
like Adidas, Nike, or Tesla, you will understand the different storytelling
approaches. It also showcases why the face of a company matters the most in marketing.
Brand Endorsements by BTS
Being a celebrity, you get to
endorse several brands. The scenario is a bit distinctive in BTS's frame, and
they have not endorsed several brands but a considerable number of the biggest
brands worldwide. These endorsements are not just limited to their home
country, but brands worldwide are aware of their majesty.
#Fila and Puma together?
Yes, it is a weird fact to
believe in, but BTS had endorsed both the rivals together. In 2015, BTS was
seen as the main face of the sportswear company Puma.
BTS then shook hands with Fila,
the other sportswear company and an intense rival of Puma, in 2019.
#Got to Chill- Lotte Chilsung Beer?
The septet was also seen as the
face of the beer Brand of Lotte Chilsung beverage company, and the single
advertisement by BTS made this brand top trending for years.
Lotte Chilsung announced a new
collaboration with BTS as the new face of their beer brand Kloud on April 16,
2021. The group's debut commercial aired on April 17, 2021, KST.
#Hyndai- The Automobile Sector as Well?
Yes, the automobile sector was
not something that could be left out. Hence, Hyundai became the brand for which
the septet appeared in 2018 as their global ambassador. Hyundai's marketing
campaign was witnessed to be more inclined towards the younger generation.
The campaign will begin on April
22, 2022, on Earth Day, and will continue through and beyond the FIFA World
Cup, which will take place from November 21, 2022, to December 18, 2022.
BTS and Mr. Gerrard will both be
members of the newly created 'Team Century' group of brand ambassadors whose
mission is to bring humanity together through football and urge universal
support for a sustainable future.
#The Fashion Face- Louis Vuitton
Became the fashion face for the
luxury brand Louis Vuitton; in 2021, BTS showcased the Men's Fall-Winter
Collection of this french fashion store. This proves the fact that language can
never be a barrier when it comes to talent. Through these unending
endorsements, BTS has proved that you can also market yourself while marketing
to others.
#The Good Smile Company X Dynamite
The Good Smile Company, a
Japanese hobby product maker, released their 'Dynamite' themed line of
Nendoroid BTS figures in partnership with the TinyTan brand on January 17,
2022.
Optional faceplates and body
components will be included with these cute chibi-style miniatures, allowing
you to replicate numerous facial gestures and dancing stances. Die-cut
cushions, scarf napkins and pendants, pass covers, canvas bags, and keyrings
are among the other items set to be launched.
.jpg)
