Role of OTA ( Online Travel Agent) in hotel marketing

 

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One of the most interesting aspects of the online travel industry is how quickly it develops. Even as recently as a decade ago, finding a good hotel online required a lot of patience and research. But today, many travelers prefer to book their accommodations online since it saves them time and money. This trend in lodging deals with an explosion of new outlier concepts or OTAs- short for online travel agencies. Basically, OTAs cater to the needs of digital nomads by selling travel packages at discount rates. In addition to booking accommodations, an OTA often offers other services such as translation or transportation. Essentially, OTAs offer a one-stop shop for digital nomads that helps them plan their trips efficiently.

As the name suggests, outlier training helps new OTAs learn the trade faster. This training helps new OTAs understand their client's needs and expectations better. In addition to teaching travelers about different destinations, outlier training teaches them about their client's business operations and hotel marketing strategies. This allows OTAs to create customized itineraries for each client that meet their needs and expectations. Essentially, outlier training teaches new OTAs the tricks of the trade that help them sell more trips.

OTAs help hoteliers create a unique brand for their hotel. A good way to think about this is from a marketing perspective. Whenever someone thinks about where they should visit next, they usually focus on their interests and concerns about the destination first. They then think about what activities they would like to do there and lastly think about where they will stay once they arrive at their destination. Instead of copying other people's recipes for brand creation, digital nomads should take notes from top culinary schools and winemaking factories. After all, these industries craft creative solutions to similar problems that can benefit all businesses- not just hotels or restaurants. To stand out against the competition, new brands need innovative solutions that speak directly to their client's interests and concerns. The best ways to do this are through social media and organic marketing campaigns that promote the unique brand of the hotel.

Essentially, outlier marketing helps hotels find new OTAs and keep their existing ones. Since many digital nomads book their trips online, finding new clients is easy for most businesses in this sector. However, keeping existing customers happy is much harder since most people are satisfied with their current lodgings. To stand out against other similar businesses, hoteliers need to come up with creative solutions that speak directly to their interests and concerns. Doing so will help them create a unique brand for their hotel and bring back old customers with special attention-saving surprises.

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Best Way to Use LinkedIn Marketing

 

 

Do you know about Linkedin sponsored post specs?

Which 740 million active users, LinkedIn has grown from a website for job seekers to a complete social media platform that professionals use even when they are not on the hunt. That's why a comprehensive content strategy on LinkedIn is crucial, especially if your business is B2B. In this article, we will teach you how to create consistent and compelling content for LinkedIn and use LinkedIn tools such as LinkedIn Sponsored Content Ads, LinkedIn event ads, LinkedIn image ads, Linkedin insight tag checker, and more so that your company Can attract business-minded followers and, eventually, customers.

 

At its core, inbound marketing is about solving a problem for your potential customers, and a big part of that is where they are when they need help. That's why LinkedIn is a critical tool, especially for B2-B businesses. After all, if someone is scrolling LinkedIn, they are already in the business mindset.

 

It's a place where you can market your product or service without a meeting with memes. Let's find out how to create content that works on this platform.

 

#1 Step Up Your LinkedIn Business Page

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This is a pretty straightforward process that can be done under an hour. LinkedIn recommends not skipping any sections claiming that the complete business pages get 30% more views.

Completing your business profile also unlocks tools like Content Suggestions. LinkedIn has instead a creative method for letting you invite people to follow your page while limiting spam.

Each page gets 100 -250 credits that can be used to invite your personal LinkedIn contacts to follow your page. So 100 is the most you can request at one. Every time someone accepts your invitation, you can get that credit back and use that to ask somebody else anyone with super admin or content admin roles can invite their followers to your LinkedIn page. Hence, consider giving access to your salespeople, marketing team, and other top managers. Remember, you only get 100 invite credits total, so you might need to spread them around strategically.

 what is LinkedIn campaign manager help?

But, before you invite someone to follow your page, it's better to build up some content. This way, even when someone receives the invite it and goes to your page, there's actually something for them to see.

 

#2 Content- The LinkedIn Way

 

In many ways, you run your LinkedIn content just the way you would run any other social media counter. But some content works better on LinkedIn than on other platforms. For example, it might be great for Instagram former and an indicative white paper analyzing the same research would be better suited for LinkedIn. LinkedIn has great tools for creating content other platforms don't, like the Content Suggestion tool. You get to the content suggestion tool by clicking on the contents tab of your business page, and from there, to a page with just three categories of content, trending articles, and employee milestones.

 

Trending articles are a list of content from other sources that you might like to share with your followers. You can filter these articles based on the criteria like industry, location, job function, and seniority. You can also share the trending articles on all of LinkedIn with people who follow your page or among the employee of your company. This is another way to leverage your team's activity on LinkedIn to support your business. Trending articles come in very handy if you follow what link has been caused by the 5-3-2 rule.

 

This means that for every ten posts, five should be shared content, three should be original content, and two should be fun content that gives your brand a character.

 

The trending articles tool makes shared content a breeze, and it demonstrates engagement with your industry as a whole or brings valuable information to your followers.

 

Shared content can also include any post from the company news tab of the content suggestion tool. Company news is content others have created that mentions your company. This probably won't happen every day unless you work for some mega brands like Apple, Netflix, or Nike.

 

 Read More Top 10 digital marketing agencies in the USA

But if you are lucky enough to get a lot of mentions, be sure to Bounce items about your company with relevant content from the wider world.

 

The three in the 5-3-2 rule are original content that you create that adds value for your audience, explainer videos, product announcements, and any other content that helps your followers solve a problem undefined. Use LinkedIn's article tool to create pieces of thought leadership. And you can use the SlideShare tool to share decks and documents you design for public consumption.

 

The final part of the 5-3-2 rule: it's posting two pieces of fun unique content that gives your brand character and human touch. This could be a funny meme related to your industry. Maybe it's an employee announcement that you would love to share with the world. The content suggestion tool has an employee milestones tab to remind you of things like work anniversaries or promotion announcements. This kind of content is extraordinary since it helps humanize your brand and encourages your employees to engage with your posting content. It is not only great for morale, but it also reads that the average employee on LinkedIn has ten times the number of connections as their company has followers.

 

#3 How Often Do You Need to Post?

 

You must be wondering how often you need to post. Different researches show that the optimum number of posts as Your number of posts in a week should be between 2 and 5. Your best content was sent out on Tuesday through Friday. You should also not post more than once a day because the second post will just cannibalize the reach of the first.

 

PRO TIP: YOU SHOULD POST DURING BUSINESS HOURS.

 

LinkedIn groups are well worth starting if you can engage other like-minded customers to talk about your brand and your industry. That must be set up by a personal account and not a business page.

Ideally, your users will set up their own groups dedicated to your business where your team can actively participate. You can also make product pages that are sub-pages from your main business page.

You can also run a LinkedIn event ads campaign by adding creatives or LinkedIn image ads after choosing your advertising objectives and defining your scope of audience.

 

Popular and Most Useful LinkedIn Tools to Use

 

 

 

A.   LinkedIn insight tag checker

 

 LinkedIn insight tag checker helps you generate leads and build brand awareness by targeting professionals using job titles, functions, and industry. With this, you can also create an ad in minutes and get a 3.5x higher CVR For B2B.

 

B. LinkedIn  in Campaign Manager

 

With the help of a Campaign Manager, LinkedIn you can start a campaign in a matter of minutes and engage a professional community that will encourage appropriate activities for your company. This would promote greater engagement.

 

C. LinkedIn Sponsored Content Ads

 

You can exhibit and promote campaigns inside the LinkedIn feed by using native advertising, which is sponsored content.

 

Hope this article was successful in providing the right data from the in-depth research on certain aspects such as LinkedIn image ad dimensions, LinkedIn campaign manager, and other important aspects.

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Med Spa therapy - How to get Korean Glass Skin

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 Omaha, a beautiful city in Nebraska of the USA, lies on the Missouri River. This is the 58th largest metropolitan city in the USA and is considered one of the best places to raise a family. In a recent ranking by Forbes, it stands in the 7th position on the list of best cities for families.

 

Considered and rated as the best Medical Spa in Omaha USA,  Simply Med Spa has a lot to offer its customers. But before going into the offerings, we need to know precisely the concept of medicated spa and wellness in general.

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Today, the old method of spas in regular parlors is on the verge of being replaced as health and wellness have become a priority. A medical spa is being looked at as one of the significant getaways while choosing health. The medical spa is a term with many strings attached to it.

 

Advancement of Med Spa

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We haven’t come across this term, but it has evolved with the development of spa therapy. The spa and cosmetic industry has experienced tremendous growth in the past decade and Medical Spa results. These med spas work under the supervision of licensed, experienced, and competent physicians who treat you medically.

 

If we dig a bit into the history, Frances and Colleen Acunzo are the names attached to it who gave birth to the idea of the Medical spa. Their inspiration was the cosmetic laser device developed by Syneron Candela. This device was equipped to remove brown spots from your hands. This led them to begin with the trials of cosmetic laser operations but left a benefit of the doubt in the minds of the people of the late 90s.

 

As five years passed by, only a few such treatments were conducted considering the risks. And with a little more expedition and research, Candela and Frances merged their ideas which gave birth to the term “medical spa”. Here Candela approached Frances and asked if there were any opportunities for this in the spa industry.

 

With the advancement of technologies, a medical spa is a well-established industry in the USA. As in the early 90s, people were not educated about the pros and cons of the medspa. Nowadays, all the information is available on the internet with detailed descriptions of laser treatments and botox. Hence, medical spas and such therapies are widely used worldwide.

 

Need for Medical Spa

Medical Spa is a facility where people are not necessarily plastic surgeons or dermatologists performing non-invasive cosmetic procedures.

Our skin is one of the most neglected and ignored body parts that we fail to care for. Environmental pollution and UV rays tend to cause long-term harm to our skin, which is not visible from the outside. Most of us use sunscreen to protect ourselves from UV rays and pollution. But do they act as a shield completely?

 

The answer is no. Sunscreens are mandatory for your skin, but it partially protects the skin. We have always admired celebrities for their flawless skin and health but fail to attain or match those beauty standards because of knowledge.

The need for med spa has significantly increased during the times of covid because of its proven results in curing the post covid symptoms.

Post covid, almost every one of us is facing severe symptoms such as skin problems, immense hair loss, body odor, sleep problems, impaired memory, anxiety, stress, and a lot more. The medical spa has come up with solutions for every such thing. Respiratory physiotherapy, Oxygen Therapy, Inhalation Therapy, Stress, Sleep and Anxiety Management with Meditation, Indoor and Outdoor exercises are some of the med spa practices that one should opt for post covid.

Mineral Springs help to improve respiratory functions as well as blood flow. The main goal of med spa is to restore immune health, which is lost due to viral disease.

 

How do attain skin like celebrities or Korean glass skin?

 

Celebrities are always well maintained with no scars on the skin and easily defy their age. Sometimes we are awestruck at the fact that they look so young, even at the age of 50. They are well maintained, and we are not because of the healthy habits and the medical spa.

Celebrities worldwide go under botox and laser treatments to avoid wrinkles and look younger. Not just these, but they are well accustomed to the most delinquent skincare treatments and luxury guest experiences. We always have a question about how celebrities have no wrinkles? This is simply because of the frequent fillers and Botox touchup treatments.

 

Koreans are always in discussion worldwide due to their Kpop culture, Kdrama, and Korean glass skin. Such a skin type is more clarified, hydrated, and well maintained with good skincare products and healthy Korean food. Korean food is less spicy and good for the skin, but such food is unattainable for those who are not native Korean. But, it doesn’t mean Korean skin is the same.

Facials in a medical spa can hydrate and clarify your skin to restore it to the optimum texture.

 

Role and Importance of Medical Tourism in USA

 

Most of us are aware of this, but the medical tourism industry has contributed billions of dollars to the world economy.  Since the mid 20th century, healthcare costs have exploded in many developed countries, especially in the United States. The sum of blame is on the closed procedure and drug pricing system, which does not allow for free-market competition. So when prices rise, don't go back down.

 

Other factors, like exaggerated Insurance Billing, malpractice lawsuits, and infrequent, serious doctor visits, increase costs. For those without Health Insurance and deductibles, medical tourism represents of viable and beneficial alternative.

The most common medical tourism destinations for Americans include Thailand, Mexico, India, and Cuba.

 

In many developing countries, it presents a lucrative and growing source of economic revenue. Countries are competing for medical tourists. In Japan, the government is instituting new policies to increase the number of hospitals accepting foreign patients. Worldwide, said to be worth up to 523 billion dollars.

Presently, the future of medical tourism is expected to remain profitable as experts predict millions of dollars in revenue growth for the coming years.

 

 

Simply Bliss Spa- A Med Spa based in Omaha and Kearney, USA

 

Simply Bliss Med Spa and Wellness Experts will provide you with an industry-unique approach where each patient can explore their potential. Simply Bliss Med Spa and Wellness experts offer complimentary consultations to every patient, providing a complete assessment addressing multiple areas of your health and wellness.

Our Services

Our services are categorized into several distinctions. These are:

1. Medical aesthetic procedure

2. Wellness service

3. Esthetic services

 

1. Medical aesthetics procedure

Our medical aesthetic procedure is subdivided into several medically proven aesthetic techniques. They are:

a. Botox injections: Botox is the trade name for a substance that we inject into your skin to inhibit muscle movements and prevent wrinkles from developing and worsening. It is not dangerous as it is a purified form of protein injected in a lesser amount leaving no scope of risk.

However, there are some side effects seen in 3% of people who have experienced eyelid drooping in the frown line studies.

 

b. Fillers: Different needs and concerns of our customers, wide variety of dermal fillers that can be customized. Our dermal filler is a natural substance called hyaluronic acid that already exists in the human body and contours the face. Fillers are for deeper wrinkles or creases.

 

c. Kybella: It is a series of injections given to the treatment area under your chin that helps destroy or break down fat cells, which produce gradual results. And everyone's chin profile is distinct; hence we customize the treatment for you. The number of treatment sessions is entirely dependent upon the amount of fat under the chin area and your treatment aim.

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KYBELLA (deoxycholic acid) injection, also known as ATX-101, is the first and only FDA-approved injectable drug that contours and improves the appearance of submental fullness due to submental fat.

 What are the side effects with kybella

d. Collagen Induction Therapy: Microneedling or collagen therapy is used to treat skin problems via collagen production. This is again used to reduce fine lines and wrinkles, pigmentation, and acne/scars and can also be used as an anti-aging therapy.

People of all ages are eligible to get treated with collagen induction therapy. You are more than suitable for such treatment if you scar easily or are accustomed to hyperpigmentation. But there are exceptions as well, and you should not choose this treatment if you are pregnant, have undergone skin radiation treatment, use Accutane, and a few more that you can see on our website.

 

e. Medical Grade Chemical Peels: Medical Grade Chemical Peels or VI peels is next-gen chemical peels that are pain-free and show results within seven days. It is used to treat hyperpigmentation, sun spots, and damaged acne-prone skin.

VI peels come with the precision that acts as a booster that helps you restore the finer and softer skin.

 

f. PDO Threads: This can be used anywhere in the body but is primarily known for the neck and jawline that helps you restore the V shape. PDO or polydioxanone is being used in cardiothoracic surgery.

 

2. Wellness Service

Wellness services: Wellness services, as the name suggests, are based on the wellness of our customers that include:

a. Weight loss: From appetite suppression to vitamin injections, we have everything required by all the weight types. We understand the requirements of each body type; hence we provide a customized program that will help you attain your goal faster.

 

b. IV Treatment: Because of stress and daily activities, our body fails to absorb the nutrients hence Nutritional IV treatment has come into the scene.

IV therapy bypasses the digestive system & goes directly into the bloodstream allowing for faster delivery & better absorption than oral or topical formulas.

 

c. Meditation: Meditation is a process that can treat every disease; cancer can be treated or controlled with meditation. With this, you can absorb the cosmic rays that become the healing factor in your body. Simply Bliss Med Spa offers Primordial Sound Meditation(originated in ancient India); we; use primordial sounds- the basic, most essential sounds of nature – to disconnect us from the activity of life. These individually selected sounds, known as mantras, are based on the vibrations the universe was making at the moment of your birth.

 

3. Esthetic Service

 

 Our Esthetic Services are provided by professional Estheticians that include cosmetic skin treatments. Our services are inclusive of:

 

1. Facials: As referred above, our facials are designed to provide you with the healthy and glowing skin that you have always longed for. We offer clinical-grade medicated facials, different from your regular facial, that treat your skin and improve its quality with time.
2. Chemical Peels: Our Chemical Peels or Epionce Peels are made with salicylic and glycolic acid that is good enough for skin if used in a moderate quantity. These acids help remove dead skin cells and pigmentation and improve the overall appearance of your skin.
3. Lash & Brow Enhancements: We provide 4-week lash and brow enhancements that help people with lesser hair growth. It includes specific procedures that have pre and post-brow waxing and lashes extensions.
4. Microdermabrasion: We care about your skin tone and your concerns regarding dull-looking skin. Hence, we provide our customers with microdermabrasion that can improve the appearance of sun damage, wrinkles, fine lines, age spots, acne scarring, melasma, and other skin-related concerns and conditions such as acne and acne scars, stretch marks, and overall dull-looking skin complexion.
5. Dermaplaning: In dermaplaning, we basically remove the top layer of your skin. Now you might think that this will be a painful process, where our specialty lies. There is no pain associated with dermaplaning as it is a non-invasive treatment where only the top layer, i.e., the dead skin cells.

 

Simply Bliss Med Spa can be your go-to skin treatment hub if you live in or near Omaha and Kearney. Our mission is to provide our customers with the best in class med spa services and change the typical misconception of people regarding the side effects of medical spas. We are proud to be a part of this thriving industry and are always available to help you stay healthy inside out. 

 

 

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