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Advanced SEO has
gained recognition lately, and not just among Gen Z but all of the digital
marketing geeks out there are curious
about advanced SEO strategies and how to utilize the same optimistically and
accurately.
This article will
discuss 9 Advanced SEO Tips in a Q&A format to clarify the best and most
viable format for you.
But first, let us
discuss what exactly is Advanced SEO.
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Advanced
SEO- Definition:
As you can understand by
its name, advanced SEO is not the basic SEO but a leveled-up game that requires
expertise and in-depth knowledge of google's Algorithm.
What is Google's actual
Algorithm?
Well, you might have
tried to search about the same but must not have got anything on Google itself.
This is because Google's Algorithm is dynamic and is nowhere mentioned in the
search engine. The only way you get your hands on this Algorithm is through
in-depth research on the server and immense experience with the functionings
and know-how. So if you are trying to find out the exact google Algorithm, that
might be a waste of time. Instead, try following the tail ends to get an idea.
The most crucial key over here is experimentation.
Now let us find out the
9 Advanced SEO tops hidden amid these Q&A.
#1 Minimum
Viable Content vs High-Quality
You can definitely
approach these two ways but the major technique or approach which is mostly
recommended by big marketers is trying to put up the best piece of content
initially. But there's a different school of thought where you can do more
viable pieces of content. Both of these approaches work out equally
effectively.
Although the development
of content's duration might get extended, if the content is good out of the gate, it will decrease the amount of
time you will need to get links, ending up making it even almost to a certain
extent, given the fact that:
"CONTENT IS BUILT
TO ACQUIRE LINKS".
Hence, you can use both
of these approaches, all you need is to go all into the content. This is a far
better approach than putting a bunch of stuff out and iterating on that
content, which becomes logistically more challenging.
#2 Does
every website wants compensation for link placements?
You should assume that
if you are going to outreach, you will have to pay.
It is advisable to
combine outreach, as that's a form of active link-building. This is when you
are trying to get those links because you actually need that traction to get
results in other ways.
But at the same time, we
should think about how to create linkable assets, that will attract links
naturally if it gets caught in the eyes of your targeted audience. Everything
that is data-driven, especially unique data should be your go-to idea when it comes
to linkable assets. So, if you can develop unique data or case studies that
people would want to reference, that can work like magic for you. But when it
comes to active link building, you will have to pay the price several times.
But to make yourself
feel better about this, you should change your perspective and think like this
is a sort of collaboration because, in the end, these links promote your brand,
and they should get paid for showing the same. But from Google's perspective,
it's technically against the guidelines.
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#3 Should
you buy and redirect expired domains for link-building purposes?
Well, there are legit
and good ways to do the same. Right now, the safest way to do this is to
acquire a live website. So if you can find a website in your industry, which is more like a ghost town or has
not posted anything for a while, but they have an impeccable link profile, this
can become a golden opportunity for you to acquire that site and then redirect
it to your site.
You should definitely be careful with these
redirects without going overboard. Redirects are a normal part of the internet,
and having them will never raise a bunch of red flags for you. You can do it
with local and national businesses, and it works. But the pivotal point is that
it has to be relevant. It is most recommendable to pick up a live website
between getting expired domains and acquiring existing still-alive sites. This
is because you are acquiring it, and you're immediately getting that redirect
without dropping it. This is a lot more trustworthy process.
#4 Are
Comparison Posts Effective for SEO (As SAAS Company)?
Yes, as it is a common
tactic that has proven to work well, and those kinds of keywords have less
competition and let you be on the dominating side.
The most untapped thing
in SEO is targetting brand names and not your brand; other brands come into
play here. It is not just uncompetitive; your CTR will be definitely low since
it is a navigational term. And a lot of keys that we rank for the CTRs are low,
but they are still easy to rank for, resulting in a lesser difference. So, if
you are competing against the brand or ranking near them, you are still getting
brand recognition is an intangible thing, but it's still a big deal.
#5 Does
page loading matter for SEO?
Yes, page speed does
matter and is a beneficial thing, but that's not what drives results for you.
The only thing that drives results is only the links on your website, and this
is the only factor that substantially outweighs the page speed.
But when it comes to
page speed, there are diminishing returns. Hence, going from 1.2 to below a
second, you won't be able to see any difference in performance as far as SEO is
concerned.
But if you were to go
from eight seconds to two seconds, that becomes a huge deal. On the contrary,
when you start getting below up to 3 seconds(an ideal target), the returns will be diminishing, leaving
scope for improvement. This is all just for a better user experience and not
necessarily for SEO.
#6 What's
the fastest way to get results for an SEO Client?
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As far as faster results
are concerned for the SEO clients, it completely depends on the current state
of their websites. So, if they have never done SEO before, it is definitely
going to take some time. But if they already have established traffic, they're
already ranking for some keywords; it should be faster.
So for future reference,
if you do get an SEO client with decent results already, the fastest way you
can drive results is by adding title modifiers of modifiers within the copy of
the target pages.
In most cases, you can
squeeze a lot of keywords as the fastest thing right away. You immediately
start dominating those long-tailed queries as they are not competitive at all.
Outside of that, the
thing that requires more logistics would be optimizing the site architecture,
which leads to pushing up the more critical pages in the architecture. For
instance, you have five target pages you want to rank; try to get those no more
than one click deep.
You can also get them on the home page for
betterment, but things might get a bit tricky with some clients. Try to push it
on as high as possible because it's not super complicated and is also a huge
win.
The biggest thing is
trying to find assets on the site that are relevant and then consolidating
those with some of the pages that you are really trying to target.
#7 What are
some of the best practices for eCommerce SEO?
Though a few things and
basic practices might be the same for eCommerce SEO as the regular ones, the
most important thing to keep in mind is:
"BE CAREFUL WITH YOUR CONTENT"
That's a plague for eCommerce sites.
Fortunately, we have a lot of content management that handles the issue.
The biggest thing to
recommend for the eCom site is a reverse silo. This is again predominant as it
is impenetrable to acquire links to category pages or product pages unless they
possess some unique quality.
Though for a brand like Shave
Clubs, marketing plays the primary role
that leads to the links. But for most of the eCommerce sites, you’re not going
to have that level of marketing. What you will be dealing with is having built
informational assets that will be used as a catalyst to grow the site's
authority, and then you'll have to leverage into smart internal linking.
Hence, you should focus
purely on building site authority and less on driving links to category product
pages.
#8 Why does
a competitor beats you in local SERPs?
If your competitor is
beating you in local SERP, this
might happen because of their site being stronger. If not, black hatting might
also be the case here.
This can also be the
case with Aggressive SEO. Someone who's dominating that way is more likely
because of the domain authority. Secondly, you may not see everything that's
going on behind the scenes, and they may have an entire network set up of the
sites that are linking to them that are hidden from crawlers.
You can replicate from
them; if there's nothing to replicate from them, you can make your website much
stronger.
I
will never ask you to abandon tried-and-true SEO strategies. At the same
time, I firmly swear that I will encourage you to experiment with novel
techniques to boost your SEO efforts. Why? These two ways, in my opinion,
neatly complement one other and allow you to maneuver if necessary.
Now tell me, do you employ any advanced SEO tactics that you believe
are undervalued by most SEO guides? I'm excited to meet you in the comments!
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