Strategy-driven one of the best Hotel Digital Marketing Expert, Hospitality consultant, Successful Hospitality recruiter, rewarded hotel pre-opening professional, Revenue management trainer and OTA ( online travel agent)account manager, Kolkata, West Bengal, India.Offering exclusive Digital Marketing service, SEO,SEM, ORM,Email marketing, Social media marketing for hotels, Tripadvisor Ranking, digital launching of Hotels & restaurants.
Showing posts with label revenue management for hotel and resorts. Show all posts
Showing posts with label revenue management for hotel and resorts. Show all posts
Without a strategy, you might be posting on
social media platforms for the sake of posting. Without understanding what your
goals are, who your target audience is, and what they want, it’ll be hard to
achieve results on social media.
1. There
are no shortcuts
There are no hacks or shortcuts in social media. It is a
Marathon is not a spirit.
2. It
can be very tedious work
It is not just about
throwing a cute picture with a cute caption online; you are in for a rude
awakening. It's required constant analyzing, adjusting, learning, re-configuring
and more.
3. A
big or fast-growing Following Isn’t always a measure of success
Don’t dump a bunch of
money into ads for fake followers and engagement, go for relevant.
4. A lot of time goes in into Engagement,
You need to
actually set time aside to engage with your audience. Like photos, leave
comments, take part in the conversation.
5. Not
everything directly tracked
There are best
practices and various strategies and tactics that will help your accounts
perform the best they can, but you have to remember that social media is based
on people, and people change. Algorithms get updated; functionalities change
etc. need to keep updated.
6. Thing
change in a New York minute
It’s not really a
secret, but some people don’t realize how quick the social media landscape can
change.
Some social media
campaigns require more creativity than your social media manager will have
to know-how to create - and that's okay.
8. The
industry is saturated
Please be aware that
this industry is saturated. Some individuals or businesses will claim they can
“do social media “and they’re really
just full of one-off tactics that can’t deliver consistent results. To those
hiring; don’t be fooled by a low price. Make sure you interview,
review work, and hire someone who makes sense for your needs.
Reading online is hard. Lengthy and overly complicated texts can make
users stop reading your content and click away from a page that you'd like to
promote in search results. Consequently, this leads to a higher bounce rate,
which will negatively affect your SEO. Because search engines are becoming more
focused on user behaviour, you definitely want your audience to stay on your
page longer. For this reason, you should make sure that your text is easy to
read. We use the Flesch-Kincaid readability score to determine the readability
of your text-based content.
2. Know
where & how to use your target keyword.
Using your target keywords in your page's body
may increase your chances of ranking higher in search results. It is best to
place your target keywords toward the beginning of your page.
3. Keyword cannibalization
Keyword cannibalization is one of the major issues that have a
detrimental effect on search engine rankings. When multiple pages on your
website are targeting exactly the same keyword, they may eventually start
competing against each other. Search engines will be forced to make a choice as
to which page they should display in search results, and their choice may not
be the one you want. If you are already suffering from cannibalization issues,
you can use a 301 redirect. But if you're not sure how to do this, we recommend
that you hire an experienced professional.
4. Length of your content
Content length correlates with quality. Search
engines try to provide more information to users, and thus sites with longer
content tend to win higher rankings compared to those with insufficient
content. That's why it is important to make sure the content on your pages
isn't too sparse.
5. Featured Snippet SEO
A Featured Snippet designed to satisfy users' intent is a block of text located at the top of a standard Google organic
Search results page that presents users with a summarized answer to their
question. Earning featured snippets is already a key SEO goal, and it may
become even more important in the near future. Not only does it provide an
amazing opportunity to boost your webpage's visibility, but it also dramatically
increases your click-through rates and traffic, and this, in turn, leads to a
higher conversion rate.
6. Keyword stuffing
Repeating target keywords on your page too many times will result in a
negative user experience and can hurt your page's rankings. Search engines may
also consider this technique as an attempt to manipulate your rank, and they
may ban your page from search results.
7. Keyword density:
Search engines are no longer focused on just keywords. To provide users
with the most relevant results for their particular search term, additional
weight is now being placed on related words used in the page content. That's why we
provide you with information on how to enrich your web pages' content with
related words - so that you can increase your chances of showing up in the top
search results. Our suggestions are based on our analysis and by comparing your
pages with rival domains that are ranking higher than you in the Google top 10.
8. Optimization of low-taming page
Optimizing low-ranking web pages isn't a good use of time if you have pages that rank higher for the
same target keywords. To help you save time and effort, we provide you with
information on whether any of your website's pages are already ranking higher
for specific keywords so that you can decide which of your pages might be the best fit for your target keywords.
9. SERP
Today, SERP features
are becoming more important than ever. As they show more information and are
more visually appealing to users than traditional search results, getting into
them is an amazing opportunity to help you increase your visibility,
click-through rate, and traffic. That’s why we provide suggestions on how to
improve any of your pages that are likely to win a SERP feature, namely a
featured snippet. You will also get a suggestion on adding a markup code to
your page so it can be rewarded with a star rating system.
Technical issues may negatively affect your
search rankings. It's important to fix them before your hard work spent on
optimizing your website goes to waste. That's why we provide you with
information about why your page might need your attention and how to fix it. Make sure eight tags must be dome perfectly. If you are not doing it. hire a professional.
Many hoteliers still scratching their heads when it comes to revenue management, larger segments of the industry like SMEs are still not wholly convinced of its value. rather than discuss why it should be a mandatory part of your hotel’s operations, the First question we need to understand is
What is revenue management? Why is it so popular in the hotel industry?
Almost every industry out there follows some form of revenue management – some call it business analytics or pricing strategies, but the goal is the same. When it comes to hospitality businesses, however, there are three factors that make revenue management a lot more relevant.
*Limited inventory: There are a fixed amount of rooms for sale.
*Perishable resources: Unsold rooms, seats in aircraft, Seats in a movie hall in perishing every single night or within a few hours. All such kind of product is a highly perishable product.
*Customer demand: Guests are willing to pay different prices
Proper utilization of revenue management strategies can play a big role in increasing a hotel’s bottom line. Not only does better pricing improve the property’s occupancy, but it also ensures that the hotel is selling all its rooms at the highest price possible and generating the maximum RevPAR.
Proper market segmentation can make all the difference to a hotel’s revenue management strategy. By breaking down the market based on corporate bookings, internet bookings, association groups, and so on, managers can effectively determine the maximum rate tolerance for each segment. This would of course vary based on location, type of hotel, franchise/independent, number of rooms, and many other factors.
A robust revenue management strategy can increase your revenue and brand as well as it helps to sell the room at the maximum price on a particular day. Demand forecast plays an important role in revenue management. Demand and supply may affect due to various reasons. It also enables the hotel to plan ahead by optimizing manpower for periods of higher demand and avoiding over-staffing during periods of lower demand.
Price discrimination is a very important aspect of revenue management. Selling the same room at different prices to different guests can earn better revenue than a flat single price.
Revenue management today can be implemented easily with advanced, automated software on the cloud platform.
