Why is Executive Face Important Online - Tesla Marketing Strategy

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What is Tesla Marketing?

One tweet by SpaceX and Tesla CEO Elon Musk can fluctuate the Cryptocurrency market and stocks of many companies. This shows the influence of the founders of giant companies on the whole world's economy. With Tesla, one thing is sure executives should come online and become the face of their company on Social Media platforms. Elon Musk is one of the most influential businessmen who knows how exactly social media marketing services work. In this article, we will discuss Tesla's Marketing Strategy, how it began and why it is essential for the company's founder to be the face of the company on (online) social media.

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0$ Social Ad Budget of Tesla

Tesla and SpaceX have become household names because of a massive shift from the traditional approach of print social and video advertising that most companies employ promotional marketing is the bread and butter of the automobile world; however, Tesla was a little bit of an oddity in this field earlier this year brand total reported that Tesla $0 social ad budget over 30 days. This report analyzed some of the largest car manufacturers in the world and looked at all the paid and organic social media marketing agencies. From this data, we can see that Facebook is the main money sink foremost of the auto brand, with YouTube and Instagram not far behind. However, we know the outlier tesla responded to unpaid social advertising towards the bottom. This is a revealing clue that Tesla takes towards marketing. The company envies brands worldwide because they seem to have mastered reaching a worldwide audience with a minimum traditional marketing budget. Companies worldwide spend billions each year trying to figure out how to engage audiences and encourage them to buy their product.

 So what makes Tesla unique, and why hasn't the market been set? Or how do Ford been able to replicate such a result even though Tesla doesn't invest in the social campaign? Why do we still see Musk's face?

The Tesla logo or a SpaceX launch is continuously plastered across screens. It can be primarily pinned down to how Tesla's marketing team has well and truly figured out the free media promotion equation.

 If you give the media an exciting story to tell, they will reward you with free publicity.

Musk's media team has provided countless examples of this equation in action.

After Hurricane Maria knocked out the power for 3.5 million Puerto Rico residents who left him without resources like running water, Tesla was one of the first companies to step out and attempt to address the disaster pledging to help install battery packs and repair solar panels on the island. Musk tweeted that Tesla had about 11000 projects underway in Puerto Rico, with employees working hard to install them in hundreds of civic and residential buildings. The governor of Puerto Rico tweeted back asking to talk further with Musk, which resulted in it being retweeted thousands of times and the story being picked up on international news worldwide.

Another tactic in the marketers' toolbox is the CEO; however, this can be either the bitter sharpest or the bluntest tool available, depending on the company.

Luckily for Tesla, Elon Musk may be one of the most marketable CEOs out there. Musk's personal Twitter has developed a strong engagement following of 62.5 million followers. A steady stream of tweets allows Musk to speak his mind, often sharing the company's success goals and failures, personifying the company brand in real-time compared to other major automobile companies. Tesla is the company of today.

Tesla has recently topped Instagram as the fastest-growing brand in the world. According to London-based company brand finance, this shouldn't be too surprising. After all, they have positioned themselves well in some of the fastest-growing and most popular industries like electric vehicles and sustainable energy, and even space travel.

They are being led by an outspoken media-savvy polarizing leader, Elon Musk, who is also known as a walking talking marketing machine.

So, while their business growth may not be that surprising, what is shocking is Elon Musk, and other tesla insiders claim that Tesla does not do advertising. And yet they have still managed to grow 64.9 percent just in the last year alone.

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 How did Elon Musk and Tesla become the fastest growing brand globally without advertising?

Well, the first thing you need to understand unpacking Elon Musk and Tesla's claim is understanding that advertising does not equal marketing. Instead, advertising is just one small part of marketing and in Tesla's tiny nonexistent part, but that doesn't mean that the company doesn't do marketing. Tesla is one of the experts in marketing as, under the marketing umbrella, there are tons of other things like content marketing, social media marketing, public relations, and many more. All of these are marketing tools that Tesla uses, and all of them cost some time, money, and energy.

For instance, when Tesla launched their rocket into space and they sent a Tesla roadster for the ride well, that was where they did marketing.

Marketing that just happened cost just under 100 million dollars.

Now, this little trip to space was not advertised at all. But it did include elements of content marketing, social media marketing, and public relations. When it comes to finding new, creative, and innovative ways to get attention and marketing, that isn't advertising.

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Here comes the most surprising fact. Tesla is not alone; in fact, several other prevalent and well-known businesses spend very little or nothing at all on advertising companies like Google, Netflix, amazon, apple, Facebook, and Uber. These companies have built massive empires on marketing but not necessarily on paid advertising.

We will look at what was the core of their marketing strategies but worst, let's tackle and answer the question that:

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What's wrong with advertising anyway?

When it comes to launching a new brand or a new business, the traditional way is to create something and spend a ton of money on advertising and try to reach as many people as possible when this is done right, and when it's paired with an actual good product or good service. This traditional approach can be pretty practical, and the problem is this approach is made right. And more often than not, advertising dollars and simply throwing money at the trial are spent instead of time on strategic thinking and creativity. This is where the famous John Wanamaker quote comes in, "half the money I spend advertising is wasted. The trouble is, I don't know which half," And in today's day and age, that is simply unacceptable.

While there are turn-off places that advertise and go wrong very quickly, a large portion of this waste simply comes down to optimizing for the wrong variable, such as spending money to try to get likes, comments, shares or merely trying to reach as many people as possible, or simply try to improve metrics like brand recall which is just how many people remember you. At the end of the day, it’s not how many people remember you; what matters is how many people buy from you. Marketing's job always has and always should be first and foremost to make sales. If your marketing isn't making sales, not bringing in new revenue, or not making you money, then it's simply not working, and Tesla's marketing strategy is definitely working.

So if Elon Musk and the whole Tesla team aren't focused on Online advertising, what are they doing instead?

First of all, tesla is an excellent product, and they are obsessive about making a great product or even better. They are obsessively focused on their customer or end customer. Tesla customers love the brand and love the company. How do we know this? Customers write about it, and they talk about it and tell everyone that they know about just how great the product is.

Now let's talk about Apple. Innovation is at the core of what they do, and they are always trying to make the product better, faster, and more exciting than their previous product.

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So, what we learn as the principle of marketing from Apple or Tesla are:

1. Make a great product with an outstanding USP.

2. to tell everyone about that product.

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Most business entrepreneurs try to gain attention regarding their products, but this never works out. Anything less, you focus on creating an outstanding product.

Elon Musk- The Integral Part

Tesla almost has baked-in marketing aspects to it with alone and his personality. He can also leverage the brand that he has spent years building up before getting into Tesla. Because Elon Musk is so polarizing and outspoken, it makes it easy for him to get a ton of attention. In short, Elon Musk is synonymous with Tesla. Like Steve Jobs was synonymous with Apple, or Bill Gates was synonymous with Microsoft. Essentially, when one of these enormous personalities does or says something, it forms a two-part effect where not just the personal brand gets the attention but also the business.

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Top 6 Reasons Why You Should Choose LinkedIn Marketing for Lead Generation- Finest Lead Gen Technique.

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 If we put it most simply, lead generation is the primary function of the sales funnel. To cultivate interest in a product or a service, attracting and converting customers is the primary purpose.

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One of the earliest social media platforms, LinkedIn can also be your go-to medium for the marketing purpose of your business. LinkedIn Marketing is becoming dominant in the social media marketing industry, no wonder why 55 million companies are listed on LinkedIn.

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Before you market your product or service on LinkedIn, there's one thing that should be cherished foremost: Marketing Strategy.

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All the social media platforms are distinct and work on different algorithms. There's a gigantic difference between the audience of each of them. People on Instagram or Facebook are rather non-identical with those on LinkedIn. So, a different marketing strategy is designated according to every social media platform to generate profitable results. 

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With an accurate marketing strategy and best advice, you will be all set to start your marketing campaign on LinkedIn. But, why should you try your hands in marketing on a social networking platform like LinkedIn, or simply, how will marketing on LinkedIn benefit you?

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Lead generation is regarded as a substantial factor while marketing. If the number of leads generated resembles a goose egg, your marketing tactic is considered unfruitful. Every marketing campaign will have a definite end goal- lead generation. Many companies switch to marketing tactics like brand awareness or huge webinars. Generating leads and conversion are critical factors without which no company can survive in the market. This article will help you find out the exact reasons why you should take out time and switch to LinkedIn Marketing.

Read the reasons mentioned below and find the perfect one to get started now!

#1 Increased Visibility

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It is the most common factor in marketing on any social media platform. But, how is it different on LinkedIn? It is the opposite on LinkedIn as the audience here is career-focused and business-related. You can easily find people who are desperate for you. Hence, more exposure or increased visibility will bring in more leads. As lead generation is our main focus, LinkedIn Marketing can be your finest choice.

For increasing the visibility, you can follow the few steps given below:

a. Usage of Keywords is essential. Well, it's not just on Google where keywords stand beneficial but, even on LinkedIn, if you use relevant keywords, you have the highest chance to escalate organic traffic on your page.

b. If you are writing microblogs on your profile, make sure to add a few links to your company's website. 

 

 

#2 LinkedIn Lead Generation Ads

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PPC Management is always a helpful device for bringing in customers faster, and LinkedIn Ads for lead generation can help generate quick leads. All the social media platforms work on an algorithm; as already mentioned, they will directly provide you with exposure to the target audience. It instantly helps you promote social entrepreneurship without worrying about the tedious process of organic growth.

 LinkedIn Lead Gen Forms are prefilled for using Lead Generation Ads. With this, you can track the campaign's cost per lead generated, and hence you get proven ROI results.

Here you can instantly collect all your leads generated and can measure the impact of the lead generation campaign. CEOs of multinational companies are also switching to LinkedIn, and it's the future.

#3 Customer Relationship Management on LinkedIn

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LinkedIn is the ideal platform for CEOs and company consultants CRM. Before getting into CRM on LinkedIn, first, we need to understand what CRM exactly is. As per the definition, CRM analyzes the customer or potential customers. It is becoming one of the largest revenue spending platforms, especially software companies. A CRM system is so apt that it gives all the customers' data on a single dashboard. Here, you get to see which customer has interacted with you in the past or are your present customers.

On LinkedIn, a CRM system will help you keep track of your present customers and generate and converse leads. You have a better perspective of your customers as well as other contacts. You can also check up on your customer's real-time activities with this.

It's 2022, and we can claim that social CRM has become a critical LinkedIn tool for big and small enterprises, and it is also one of the integral parts of social networking.

 

#4 Improved Brand Awareness and Reputation

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We all are aware of the position of LinkedIn being the #1 platform for lead generation. For generating leads, brand awareness is as mandatory as advertising, or you can also say that brand awareness is a part of advertising itself. The top B2B marketers always prioritize brand awareness to improve the brand's reputation. It's ubiquitous for any brand to gain some attention rather than directly stepping into the lead generation pool.

For instance, if you are a new brand and directly stepping into the lead generation process, you can generate leads, but can you convert them? The simple answer is no. If people know nothing about your brand or there's zero reputation in the market, no leads that you've generated will convert. Let's compare Amazon with any other eCommerce website that is a newbie in the market. People will choose and trust Amazon because of its reputation through the years because of the brand awareness programs.

In the end, no leads will become your customer if your brand's reputation hasn't built up. One of the reasons for this is other fraudulent companies who are thugs and have looted hundreds and thousands of people.

Coming back to square one, LinkedIn is a platform with innumerable entrepreneurs, customers, and intellectuals who trust well-built profiles on this official virtual place. Hence, it's the best place to escalate and evaluate your brand's prominence through different crusades. It will automatically bring in organic leads who are your potential customers.

 

#5 Building Connection with Profile Visitors

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What does it mean when someone visits your company's profile? There are multiple answers to this. They might be your potential customers or people who came through your existing customers. On LinkedIn, you can track your profile visitors and gain insights. Engaging publishing content can be insightful to build a relationship with the audience. Your content is interesting, informative, and creative. It tends to make those profile visitors your permanent ones and convert them into customers. It again is a process of lead generation and conversion itself.

Make yourself discoverable by using the optimization in the correct format. As mentioned earlier, SEO and keywords are not just limited to Google, but it also works on LinkedIn. The content that you are publishing should have keywords that are well researched beforehand.

Your customers will only stick to you if they get a piece of valuable information in return that will be beneficial for them. Pro Tip: Before writing the content, think from the customer's perspective, and then you write that content. This helps generate leads even if you cannot generate traffic through other marketing or advertising.

#6 Facility of InMails

 

Lead generation on LinkedIn is again easier with the help of Inmails. Inmails help you directly go to the audience's inboxes and converse with them indirectly. Moreover, inmails are worthy as they do not directly go to the spam folder because of LinkedIn's frequency cap feature on the sponsored ones.

You can customize this personalized message that will directly land into an individual's inbox. Consider that these messages should be short, crisp, targetting, and convert the individual into the customer.

These days, few of the emails directly go to the spam folder because of the companies' cyber security measures. But Inmails are different, and you need not be worried about any spam.

What are the Misconceptions Regarding LinkedIn Marketing?

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A few misconceptions hovering around LinkedIn's platform need a clear air now. These misconceptions are responsible for keeping companies from marketing on LinkedIn for lead generation. They are:

a. LinkedIn is limited. You might have heard this from a few people that linked In is a minor or conservative platform with lower exposure chances. On the contrary, the reports suggest that more than 500 million people seek you and your brand on this platform.

b. Facebook or Instagram is better. Yes, they are better for posting your daily exercise routine or what you had in the lunch. Marketing on LinkedIn is equally effective to Facebook and Instagram, and seeking the target audience is more accessible.

c. Irregularity of users is being predicted on LinkedIn. Some of you might think that people come up on LinkedIn only to update the resume or pieces of stuff like that, but it's a misconception. You won't expect all those millions of users to keep updating their resumes.

What's the Hype Behind LinkedIn Mobile App?

 

The LinkedIn mobile app is an outstanding alternative to the website of LinkedIn, primarily because of its mobile feature and handiness.

The cost to create an app like LinkedIn varies between $4000 to $15000 and is in demand. After analyzing the opportunity here, many companies want to create a clone app similar to the LinkedIn mobile app. This chaos out around has risen from one single factor: Marketing.

Moreover, access to charts and other details is effortlessly accessible through the mobile application. LinkedIn App correspondingly proposes a premium subscription that is causing hype all around. With premium, you can expand your business with 6x more views on the account.

 

In conclusion, we can enunciate that content is always an integral part. Not the content that will give you a literary analysis but optimized content. Hence, we know that LinkedIn marketing is the best possible option for inbound and outbound lead generation in several ways. You need to focus on a proper strategy and learn about the algorithm. This kind of marketing is well off when done by the experts. You can find the best digital marketing agencies in the USA, such as Lenz Marketing or Allied Technologies, famous for social media marketing.

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