Role of OTA ( Online Travel Agent) in hotel marketing

 

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Design and develop Travel App for your business

One of the most interesting aspects of the online travel industry is how quickly it develops. Even as recently as a decade ago, finding a good hotel online required a lot of patience and research. But today, many travelers prefer to book their accommodations online since it saves them time and money. This trend in lodging deals with an explosion of new outlier concepts or OTAs- short for online travel agencies. Basically, OTAs cater to the needs of digital nomads by selling travel packages at discount rates. In addition to booking accommodations, an OTA often offers other services such as translation or transportation. Essentially, OTAs offer a one-stop shop for digital nomads that helps them plan their trips efficiently.

As the name suggests, outlier training helps new OTAs learn the trade faster. This training helps new OTAs understand their client's needs and expectations better. In addition to teaching travelers about different destinations, outlier training teaches them about their client's business operations and hotel marketing strategies. This allows OTAs to create customized itineraries for each client that meet their needs and expectations. Essentially, outlier training teaches new OTAs the tricks of the trade that help them sell more trips.

OTAs help hoteliers create a unique brand for their hotel. A good way to think about this is from a marketing perspective. Whenever someone thinks about where they should visit next, they usually focus on their interests and concerns about the destination first. They then think about what activities they would like to do there and lastly think about where they will stay once they arrive at their destination. Instead of copying other people's recipes for brand creation, digital nomads should take notes from top culinary schools and winemaking factories. After all, these industries craft creative solutions to similar problems that can benefit all businesses- not just hotels or restaurants. To stand out against the competition, new brands need innovative solutions that speak directly to their client's interests and concerns. The best ways to do this are through social media and organic marketing campaigns that promote the unique brand of the hotel.

Essentially, outlier marketing helps hotels find new OTAs and keep their existing ones. Since many digital nomads book their trips online, finding new clients is easy for most businesses in this sector. However, keeping existing customers happy is much harder since most people are satisfied with their current lodgings. To stand out against other similar businesses, hoteliers need to come up with creative solutions that speak directly to their interests and concerns. Doing so will help them create a unique brand for their hotel and bring back old customers with special attention-saving surprises.

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How to avoid SEO scam

 

 SEO expert in the USA

 

If there is one service in the digital marketing industry that stands out on different levels is SEO or Search Engine Optimization. Search Engine Optimization is an excellent service, but only when it is white hat. Two categorizations divide SEO into authentic and scam- Black hat & White Hat.

Most Common SEO

 

Black Hat & White Hat SEO- Definition

 

White Hat SEO

 

White Hat SEO is a genuine practice of strategies used to uplift your website on Google’s ranking sector with authentic plans of following and understanding Google’s algorithm.

 

 

Black Hat SEO

 

You must have had an idea by the name that it is a practice that is simply against SEO guidelines. So if we go step by step in the business formation, you will develop your website to launch your business in the digital world. Now you will be looking for a company that can help you grow on search engines and bring in quick traffic. And you find one company that has promised and guaranteed you that you will be on the first page of Google's search results in no time.

The scene flips, and now Google has banned your website from its search results entirely, citing unethical web practices. The company, digital marketing agency, or SEO expert you took the service from is no longer available or responding to your calls.

 

What went wrong? You trusted your online marketing strategy to a black hat marketer. These black hat marketers use unethical strategies to help your website rank on the search engine within a few days. But that happiness lasts only for a month, and then your website will fall down to the core of search engines ending up getting banned.

 

 

Now let's find out the top SEO Scams that are a part of our daily lives and in abundance.

 

1.  Assured ranking on Google's first page

 

Given the competition for your business on Google's ranking pages, do you think you can rank on the first page within months? No is the simple answer. 

 

Google completely denies the top ranking factor through AdWords or even organically. Even if you rank on the first page on the first position, it is never guaranteed that you will remain at the pinnacle, and the competition is extraordinarily high.

When we see the top rankers from our industry ranking high on the first page of Google, we know that they haven't succeeded overnight and have spent thousands of dollars on their digital marketing, including SEO, SEM, and Adwords.

 

2. Aquiantaces With Google

 

Most companies claim that they are in close relations with people working at Google and can inform them about all the loopholes of Google. This might be a true statement up to some extent, but there's no depth in this truth; it is rather misleading.

 

Companies have Google partnerships and are known as Google partners only when it comes to Google Ads. Google assigns account representatives to the marketing companies, who are also known as Agency Development Managers. But if you think that would really help you to rank on Google, it's time to come out of the bubble.

 

3. Clueless Hipster

 

This type of company provides some other kind of services, typically web development. Over time, the cost of development has gone down drastically with the advent of WordPress, where a few of these web development firms buy pre-designed professional templates and churn them out as fast as they can.

 

This brings down the amount of work and the amount people should be paying for this. And with the rise of drag and drop websites, builders, especially small business owners, are able to build websites for themselves. This is where numerous firms get into a hosting web game where this can be turned into a SCAM. These companies will start pushing maintenance contracts and will start dipping their toes into SEO services.

 

Few of these SEO companies can charge you a few thousand dollars every single month depending on what type of business you are or how many locations you have, and this high-margin service becomes attractive for smaller firms who are struggling for cash.

 

And it's relatively easy for them to sell el-p caused a typically since they already have some type of existing customer base. The main is to provide an excellent service or build a good website, so business owners can keep accepting their sales pitches. The problem is that these firms have no idea what they are doing. Most of them create a Google My Business page and make a few tweaks based on recommendations from that, which is complete the free. Stop every word and city they can into the header text and the site.

 

 

The genuine SEO service providers will keep every detail of their functioning transparent and will take your permission at every instance. They won't just create your Google My Business page but will also do all the necessary research as per the requirements of different websites. There are several kinds of SEO that different domains of businesses require. Genuine SEO companies will always ask your business and will suggest to you the type of SEO that is of the need.

 

IMPORTANT: NOT ALL WEBSITE DESIGNING COMPANIES ARE SCAMS, BUT FEW OF THEM ARE GENUINE AS WELL. ALL YOU NEED TO DO IS RESEARCH PROPERLY ABOUT THE BEST SEO COMPANY YOU ARE GOING TO TAKE SERVICES FROM.

 

4. Backlinks will make or break your website.

Backlinks are the most important ranking factor for SEO, but at the same time, the number one reason why most website gets deindexed by Google, get penalized, and get put in the naughty corner by Google. So you have to be very careful with the backlinks because you can build backlinks the right way or the wrong way, which includes black hat, white hat, and crap hat.

 

The biggest problem is if you don't build the right type of backlinks, you are the one who's gonna get burnt. So SEO companies or freelancers will come along, and they will claim of built thousands of backlinks but actually, at the same time, they are terribly low-quality backlinks like a Black hat that you don't want on your site.

 

These people can use PBNs, Blog comments, or spammy forums which might become a huge problem for you. So be aware of the type of backlinks you are getting, how are your search engine optimizer going to build them, and what are they going to do to make sure they are high-quality links to your site? Since backlinks bring authority to your site.

 

The right companies will let you know the importance of link building, will be very transparent and will explain to you the complete format.

 

5. Avoid Hiring Anyone without Proven Results

 

 

 Many fraud SEO companies can be very convincing and persuasive, but at the same time, if these companies have no proven results, consider this a red signal. In order to avoid these, you need to check their reviews, case studies, and testimonials, make sure that this person or company is confident of their services and make sure they are not overconfident.

 

An authentic and worthy SEO company has its own project and websites from which they are already earning because if they are good at SEO, they can also do it for their clients. It's like if you have a chef, but they don't eat their own cooked food, you will definitely not hire them since they don't have confidence in themselves.

 

 

Google Ranking Factors

 

Google uses hundreds of ranking Signals and tweaks its algorithms around 500 to 600 times per year. And many of these ranking factors can't even be looked at independently. It's not to say that they are important, but an average person doing SEO for their site doesn't need to worry about 200 + ranking factors.

 

So today, I am going to walk you through the most important Google ranking factors, so you stay focused on the things that matter the most.

 

#1 Quality backlinks

 The first and most important ranking factor is quality backlinks. Backlinks form the basis of PageRank, the foundation of Google's ranking algorithms. They mention it on their "how to search work" page, and they have tweeted about it; independent studies confirm the relationship between backlinks and organic traffic. But not all links are created equal. There are a lot of factors that contribute to a backlink's ability to push a page higher in the SERPs.

And the two most important are relevance and authority.

 

#2 Freshness

 

The next ranking signal is freshness. Freshness is a query-dependent ranking factor, meaning it's more important for some queries than others.

 

For example, a query like "Tesla news" has super-fresh results. And that's because people want information on current news and not something that happened four years ago. But freshness isn't limited to just new topics.

 

If we look at the SERP for the query "best headphones," you will see that all of the top-ranking pages have the current year in the title.

 

But freshness is unimportant as a factor for a query like "how to tie a tie" since nothing has really changed. Hence, keep your page content updated for searches that require freshness. 

 

#3 Search intent

 

Search Intent is arguably the most important ranking factor; search intent is likely the most overlooked.

 

Search intent represents the reason behind a searcher's query. When someone searches for "how to make a chicken soup" up, they want to find a recipe. When they search for the best headphones, they want to see a listicle with a variety of different headphones.

 

And the way we determine search intent is by looking at the top-ranking pages and identifying the three C's of search intent.

 

THE THREE C's OF SEARCH INTENT

 

1. Content-type

 

Most of the top pages include:

- Blog posts

- Product Pages

-Category Pages

- Landing Pages

 

2. Content Format

 

Most of the top pages include:

-How to

-Tutorials

-Listicles

-Opinion Editorials

 

3. Content Angle

 

This is the most dominant USP that the top-ranking pages are using.

 

Of the 3 Cs, content type and content format are absolutely critical to match. Otherwise, you'll be hard-pressed to rank high for any meaningful query.

 

 

#4 Content Depth

 

 

The next ranking factor is content depth. Depth is about hitting the talking points of a topic that searchers want and expect to see. For example, looking at the SERP for "best watch brands," we will see that search intent tells us we need to create a listicle blog post about luxury watches. But this doesn't tell us what is important from a content perspective other than that we should talk about Breitling instead of Timex. To figure that out, you need to visit the top ranking pages and look for similarities between the content. And if you look at the top ranking pages, you will find that they all mention something about price. They all mention popular brands like Rolex, and they all talk about technical specifications.

 

Hence, if you want to rank through these keywords, you should practice citing all these points in your blog. It's not about limiting your creativity or copying others, but since Google is ranking similar pages at the top, it's telling us what they want us to see.

 

And since Google's job is to deliver the most relevant result. For any given query, it's probably what the searcher wants to see another way you can find talking points is to look at the People Also Ask box in the SERP. Now one other thing which is highly recommended is to do a content gap analysis at the page level. This is a bit different because it will show you typical keyword rankings between the top ranking pages.

 

 

 

#5 Using the HTTPS protocol

 

In 2014, Google announced HTTPS as a very lightweight signal affecting fewer than 1% of global queries. And while using HTTPS probably won't make a useful impact on your site's ranking, it's a quick win that you can do in under 5 minutes. Using the insecure HTTP protocol, then it's probably worth changing.

 

Google wants to rank content that offers visitors a positive experience. Because if people are finding good results from their search engine, then they will keep using it. So the absolute basics would be to try and keep visitors on your site for as long as possible without any trickery.

 

Create easy-to-read content and a well-organized design, and go easy on ads and pop-ups. Basically, you want to have a site that is designed around the user's needs first. Now terms of the way they measure user satisfaction are debatable.

 

Conclusion

 

So this was an all-in-one SEO guide for you where you got to know about the most common SEO scams, how to avoid them, what type of agencies are the best digital marketing agency, and what are the Google ranking factors. Hope you enjoyed it and all your queries were solved.

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1. Real Estate SEO Tips
2. 13 Hidden Digital Marketing Facts

How to Increase Your Sales from Digital Marketing

HOW TO UTILIZE META FOR BUSINESS- ALL YOU NEED TO KNOW ?

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Know-How You Can Use Meta For Your Business Success

The new world, a virtual world, which is the future, is Metaverse. It is a completely different aspect of modern technology that has left humans awestruck with its functionalities. The development simply shifted from 3-Dimensional movies that we used to watch as kids using smart glasses at multiplexes to the 3D world with different 3D models of humans. The question still remains what is exactly metaverse and why has the biggest virtual receptionist service platform; Facebook has changed its course of operation along with its name. How will it affect other business ventures? Is it important for the government to consider metaverse as a completely newest aspect of technology?

Know More about Meta

There are still a lot of questions remaining regarding metaverse and very little knowledge is being provided on the internet. Virtual Reality(VR) and Augmented Reality(AR) have been there in our communities for a long time now but more and more discussions about the virtual world have started right now, in 2021. Facebook is now Meta and has changed its name. This created a commotion all around the world as most of us are heavy social media users of WhatsApp and Instagram as well. This made us think that how is it going to affect our lives or change them completely. Let’s go step by step and find answers to all the questions.

 

Why did Facebook change its name to Meta?

A simple answer would be to keep up with the changing science and improving technology. The complex answer to this needs some analysis in the field of business. Though Facebook is the largest social media platform, we cannot forget that it’s a business with Mark Zuckerberg as the name behind its existence.

 Metaverse on Facebook can connect you with your friend circle easily. In a very simple explanation, we can say that Meta will create a Virtual Reality World, where you are the character, whose 3D avatars will be placed and those avatars will react according to your expressions along with a lot of other things inside. Metaverse creators have taken up the responsibility to help you learn that technology has no limitations.

When the founder letter was released on 28th October by none other than Mark Zuckerberg, it was claimed that now is the time to accept a new brand that depicts the future technology. Now, the business of Facebook will diverge into two different segments: One of which belongs to the family of apps and the other will be related to technology.

As he explained, Meta means beyond and Facebook Company wants to move forward, beyond what we see as a possibility today.

There are other speculations all around the globe regarding the reason behind the change of the name from Facebook to Meta, where some people have made claims that one of its reason is to keep the stock prices and investors in coordination as the stock prices started declining before the major announcement.

But the simple statement claims that Meta is a different sci-fi world, and that’s what is the sole reason for the substitution.

MetaVerse Simplified

Digital Marketing Strategy 2022

If we explain this theory in the layman language, we will have to stick to an example. Let’s take PUBG for example. Pubg came into existence in 2017 and blew the minds of people, especially youth with the kind of technology that they use. They can simply create a room inside the game where over 100s people can join in, come together, talk with each other and play. A virtual scenic view is created in this game with different locations and much more. If you are a game enthusiast, you must have come across this mesmerizing gaming experience.

In PUBG, you also get to create your digital avatar, that plays your role inside the game. Metaverse is almost similar to this kind of technology, where there’s a virtual world and people can come together and talk to each other easily. All they need to utilize is smart glass, PC, and internet. The only difference is, there will be another world on a digital platform.

Utilization of Metaverse in Different Business Industries

If utilized in the right way, this technology can help any industry boost and become a multimillionaire one. Let’s analyze these industries and how they are going to be affected using them.

As we talked about Facebook earlier, it is better to discuss the role of meta in business industries. The business industry is enormous and has variant sectors. The use of metaverse in such sectors can not only be helpful in enhancing the companies technologically but also financially. Let us find out different sectors and the use of metaverse in it.

For Investors

The future it is, investment in this sector can make you not only a multimillionaire but one of the leaders in the industry. Recently, we got to know that another entertainment giant, Disnep has announced the inclusion of metaverse as well. So, why are people investing in such a world? The answer is, higher ROI rates that investors will be getting not now but definitely in the future.

For Event Managers

Event managers can grab this astounding opportunity to present their events or works to their would-be clients and easily close the deal. Now, the clients can easily witness the wedding or a distance wedding and check on the services provided closely, by just using the Virtual Reality headsets.

For Architects

Architects or architectural business’ has also got a chance to elevate their presentation by wiping out the older method of the present scenario of presenting 3D models of the design at the same place, and make the clients be assured of the real architectural design when it will be all ready, for the real world.

For Hospitality

Metaverse for Hotel

Well, this industry can definitely take up this idea to evolve further into the digital world. Major 5 star hospitality business chains can plan for business expansions in the virtual world and provide a room for the metahumans or digital avatars to meet and greet and stay together with a required amount of fee charged. Payment in this world can only be possible with the use of cryptocurrency.

For Tourism Industry

As we all are hit by the pandemic, travel restrictions increased and now you can’t easily visit whichever country you want. This has also affected the tourism industry widely all around the world as people are traveling lesser than previous. But being technologically improved, the tourism industry can also not sit back and incur losses, instead, they can definitely earn profits and grow businesses.

Though it can not replace real tourism and its feels, the level of thrill can easily be matched up to some extent. VR excursion is a good option in such a case, where a virtual city tour can be given with the local feels.

There’s a website namely Drive and Listen, that is related to such a kind of excursion where you can simply sit in front of your PC and enjoy the driving experience of different cities and listen to the street noise along with the local radio at the same time. The creator of this website is Erkam who made this website during the pandemic that can uplift or relax your mood instantly.

For Education

Suppose you are sitting in your room and teaching 200 students at the same time without the students being present there. You will think that this can definitely be done by being on a video call as all the universities are doing the same. But, with metaverse, the situation is simply reversed. Get the feel of being in a real classroom and teaching s many students as you can by just being where you are. Well, when students get connected to the internet and use VR glasses, their 3D models can substitute them and work as per the expressions of the real person.

Some of the major universities have already adapted this format of teaching as the new normal and will improve as the scenario of the lockdown worsens.

For Government

For governments of different countries, metaverse can generate profits in many ways. If the government of a certain country owns its own cryptocurrency rather than using bitcoins or etherium or dogecoin or any other currency, the government can earn more and more profits.

This is also helpful for the civil servants or people who are serving in the army to help them meet their long-distance family members and loved ones. This is a very beautiful concept in this context.

For App Designing Companies

App development agencies in the USA have already come across this new technology and are working on this project for years now. App development can also be elevated and expanded to certain levels using the metaverse and give great and amazing gaming experiences. There are many games such as cricket or baseball right now that can be played using VR smart glasses, that let you feel the reality to the core.

 

Other industries such as the best digital marketing agencies in the USA have also started to utilize this electrifying chance to help their clients reach heights in the business.

 

USE OF AR/VR/MR IN METAVERSE

AR: Through Augmented Reality(AR), you can see or add a digital avatar on the live scenario through the help of your phone’s camera. AR is being in use these days widely, especially by e-commerce websites that sell products for homes and other places. For instance, Amazon has started the AR preview facility for home decor items that makes it easy for the customers to decide. From a customer’s perspective, when you can see the product in your home through your camera, you can understand the product in a better way. It can be anything, a sofa, a painting or any other home decor piece.

VR: VR or Virtual Reality is what most of you are already aware of you. VR is something that we are accustomed to through 3D cinemas. With improvement in tech, VR has reached a whole new level and lets you experience the actual world in your own surroundings. Immersion content is what you get to experience.

MR: Coming to MR or Mixed Reality, it is actually a combination of both AR and VR that gives you a mixed experience. Mixed Reality is right now emerging and is a new form of technology. Microsoft’s Holo Lens is said to be the first apparatus in the whole world to come up with this combined technology.

XR: Extended Reality acts as a shed under which all other digital enhancements fall including VR, AR, and MR as well.

 

METAHUMANS AND METAHUMAN CREATOR

Now you all are aware of the fact that your digital avatars are nothing but metahumans, which you can also create through a website namely Metahuman Character. With the help of coding, you can have the face and body structure designed for any human being in the world. Metahuman Creator is a cloud-based application that helps you to create and animate your other projects as well. 

On this website, the access is actually for everyone, all you need is to request it and there you go. This website is made user-friendly and easy to use. There are diverse ranges in the databases from which you need to choose a starting point and get started. Now, you can use sculpting tools for which all you need is to just drag it on your digital human. These metahumans are said to be physically plausible, that worlds according to data stored in the database, and makes your human look real. For accuracy, you can select the skin complexion and hair color carefully.

Here, the highest quality is guaranteed and it works on high-end PCs. You can even see every strand of hair, be it on the eyelids, head or beard. It comes with more than 50 readymade humans too.

Facebook Creators Bonus Program That Helps You Earn

A page on Meta namely “Meta for Creators” has recently created an outstanding opportunity for the creators to earn now. Now, there will be some monetization tools using which the creators can create unique reels and even go on live streams. Now, with the help of Meta, you can earn by doing what you love. This is what just the beginning looks like for us as creators on Meta. For more information, you can simply visit this link:

If you want to know more about VR in general, you can also book an experience at nowhere but Sandbox VR, with which you can have an eye-opening experience along with your friends.

 

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