Showing posts with label SEO for hotel and restaurant. Show all posts
Showing posts with label SEO for hotel and restaurant. Show all posts

Thursday, August 4, 2022

How to avoid SEO scam


 



 SEO expert in the USA

 

If there is one service in the digital marketing industry that stands out on different levels is SEO or Search Engine Optimization. Search Engine Optimization is an excellent service, but only when it is white hat. Two categorizations divide SEO into authentic and scam- Black hat & White Hat.

Most Common SEO

 

Black Hat & White Hat SEO- Definition

 

White Hat SEO

 

White Hat SEO is a genuine practice of strategies used to uplift your website on Google’s ranking sector with authentic plans of following and understanding Google’s algorithm.

 

 


Black Hat SEO

 

You must have had an idea by the name that it is a practice that is simply against SEO guidelines. So if we go step by step in the business formation, you will develop your website to launch your business in the digital world. Now you will be looking for a company that can help you grow on search engines and bring in quick traffic. And you find one company that has promised and guaranteed you that you will be on the first page of Google's search results in no time.

The scene flips, and now Google has banned your website from its search results entirely, citing unethical web practices. The company, digital marketing agency, or SEO expert you took the service from is no longer available or responding to your calls.

 

What went wrong? You trusted your online marketing strategy to a black hat marketer. These black hat marketers use unethical strategies to help your website rank on the search engine within a few days. But that happiness lasts only for a month, and then your website will fall down to the core of search engines ending up getting banned.

 

 

Now let's find out the top SEO Scams that are a part of our daily lives and in abundance.

 

1.  Assured ranking on Google's first page

 

Given the competition for your business on Google's ranking pages, do you think you can rank on the first page within months? No is the simple answer. 

 

Google completely denies the top ranking factor through AdWords or even organically. Even if you rank on the first page on the first position, it is never guaranteed that you will remain at the pinnacle, and the competition is extraordinarily high.

When we see the top rankers from our industry ranking high on the first page of Google, we know that they haven't succeeded overnight and have spent thousands of dollars on their digital marketing, including SEO, SEM, and Adwords.

 

2. Aquiantaces With Google

 

Most companies claim that they are in close relations with people working at Google and can inform them about all the loopholes of Google. This might be a true statement up to some extent, but there's no depth in this truth; it is rather misleading.

 

Companies have Google partnerships and are known as Google partners only when it comes to Google Ads. Google assigns account representatives to the marketing companies, who are also known as Agency Development Managers. But if you think that would really help you to rank on Google, it's time to come out of the bubble.

 

3. Clueless Hipster

 

This type of company provides some other kind of services, typically web development. Over time, the cost of development has gone down drastically with the advent of WordPress, where a few of these web development firms buy pre-designed professional templates and churn them out as fast as they can.

 

This brings down the amount of work and the amount people should be paying for this. And with the rise of drag and drop websites, builders, especially small business owners, are able to build websites for themselves. This is where numerous firms get into a hosting web game where this can be turned into a SCAM. These companies will start pushing maintenance contracts and will start dipping their toes into SEO services.

 

Few of these SEO companies can charge you a few thousand dollars every single month depending on what type of business you are or how many locations you have, and this high-margin service becomes attractive for smaller firms who are struggling for cash.

 

And it's relatively easy for them to sell el-p caused a typically since they already have some type of existing customer base. The main is to provide an excellent service or build a good website, so business owners can keep accepting their sales pitches. The problem is that these firms have no idea what they are doing. Most of them create a Google My Business page and make a few tweaks based on recommendations from that, which is complete the free. Stop every word and city they can into the header text and the site.

 

 

The genuine SEO service providers will keep every detail of their functioning transparent and will take your permission at every instance. They won't just create your Google My Business page but will also do all the necessary research as per the requirements of different websites. There are several kinds of SEO that different domains of businesses require. Genuine SEO companies will always ask your business and will suggest to you the type of SEO that is of the need.

 

IMPORTANT: NOT ALL WEBSITE DESIGNING COMPANIES ARE SCAMS, BUT FEW OF THEM ARE GENUINE AS WELL. ALL YOU NEED TO DO IS RESEARCH PROPERLY ABOUT THE BEST SEO COMPANY YOU ARE GOING TO TAKE SERVICES FROM.

 

4. Backlinks will make or break your website.

Backlinks are the most important ranking factor for SEO, but at the same time, the number one reason why most website gets deindexed by Google, get penalized, and get put in the naughty corner by Google. So you have to be very careful with the backlinks because you can build backlinks the right way or the wrong way, which includes black hat, white hat, and crap hat.

 

The biggest problem is if you don't build the right type of backlinks, you are the one who's gonna get burnt. So SEO companies or freelancers will come along, and they will claim of built thousands of backlinks but actually, at the same time, they are terribly low-quality backlinks like a Black hat that you don't want on your site.

 

These people can use PBNs, Blog comments, or spammy forums which might become a huge problem for you. So be aware of the type of backlinks you are getting, how are your search engine optimizer going to build them, and what are they going to do to make sure they are high-quality links to your site? Since backlinks bring authority to your site.

 

The right companies will let you know the importance of link building, will be very transparent and will explain to you the complete format.

 

5. Avoid Hiring Anyone without Proven Results

 

 

 Many fraud SEO companies can be very convincing and persuasive, but at the same time, if these companies have no proven results, consider this a red signal. In order to avoid these, you need to check their reviews, case studies, and testimonials, make sure that this person or company is confident of their services and make sure they are not overconfident.

 

An authentic and worthy SEO company has its own project and websites from which they are already earning because if they are good at SEO, they can also do it for their clients. It's like if you have a chef, but they don't eat their own cooked food, you will definitely not hire them since they don't have confidence in themselves.

 

 

Google Ranking Factors

 

Google uses hundreds of ranking Signals and tweaks its algorithms around 500 to 600 times per year. And many of these ranking factors can't even be looked at independently. It's not to say that they are important, but an average person doing SEO for their site doesn't need to worry about 200 + ranking factors.

 

So today, I am going to walk you through the most important Google ranking factors, so you stay focused on the things that matter the most.

 

#1 Quality backlinks

 The first and most important ranking factor is quality backlinks. Backlinks form the basis of PageRank, the foundation of Google's ranking algorithms. They mention it on their "how to search work" page, and they have tweeted about it; independent studies confirm the relationship between backlinks and organic traffic. But not all links are created equal. There are a lot of factors that contribute to a backlink's ability to push a page higher in the SERPs.

And the two most important are relevance and authority.

 

#2 Freshness

 

The next ranking signal is freshness. Freshness is a query-dependent ranking factor, meaning it's more important for some queries than others.

 

For example, a query like "Tesla news" has super-fresh results. And that's because people want information on current news and not something that happened four years ago. But freshness isn't limited to just new topics.

 

If we look at the SERP for the query "best headphones," you will see that all of the top-ranking pages have the current year in the title.

 

But freshness is unimportant as a factor for a query like "how to tie a tie" since nothing has really changed. Hence, keep your page content updated for searches that require freshness. 

 

#3 Search intent

 

Search Intent is arguably the most important ranking factor; search intent is likely the most overlooked.

 

Search intent represents the reason behind a searcher's query. When someone searches for "how to make a chicken soup" up, they want to find a recipe. When they search for the best headphones, they want to see a listicle with a variety of different headphones.

 

And the way we determine search intent is by looking at the top-ranking pages and identifying the three C's of search intent.

 

THE THREE C's OF SEARCH INTENT

 

1. Content-type

 

Most of the top pages include:

- Blog posts

- Product Pages

-Category Pages

- Landing Pages

 

2. Content Format

 

Most of the top pages include:

-How to

-Tutorials

-Listicles

-Opinion Editorials

 

3. Content Angle

 

This is the most dominant USP that the top-ranking pages are using.

 

Of the 3 Cs, content type and content format are absolutely critical to match. Otherwise, you'll be hard-pressed to rank high for any meaningful query.

 

 

#4 Content Depth

 

 

The next ranking factor is content depth. Depth is about hitting the talking points of a topic that searchers want and expect to see. For example, looking at the SERP for "best watch brands," we will see that search intent tells us we need to create a listicle blog post about luxury watches. But this doesn't tell us what is important from a content perspective other than that we should talk about Breitling instead of Timex. To figure that out, you need to visit the top ranking pages and look for similarities between the content. And if you look at the top ranking pages, you will find that they all mention something about price. They all mention popular brands like Rolex, and they all talk about technical specifications.

 

Hence, if you want to rank through these keywords, you should practice citing all these points in your blog. It's not about limiting your creativity or copying others, but since Google is ranking similar pages at the top, it's telling us what they want us to see.

 

And since Google's job is to deliver the most relevant result. For any given query, it's probably what the searcher wants to see another way you can find talking points is to look at the People Also Ask box in the SERP. Now one other thing which is highly recommended is to do a content gap analysis at the page level. This is a bit different because it will show you typical keyword rankings between the top ranking pages.

 

 

 

#5 Using the HTTPS protocol

 

In 2014, Google announced HTTPS as a very lightweight signal affecting fewer than 1% of global queries. And while using HTTPS probably won't make a useful impact on your site's ranking, it's a quick win that you can do in under 5 minutes. Using the insecure HTTP protocol, then it's probably worth changing.

 

Google wants to rank content that offers visitors a positive experience. Because if people are finding good results from their search engine, then they will keep using it. So the absolute basics would be to try and keep visitors on your site for as long as possible without any trickery.

 

Create easy-to-read content and a well-organized design, and go easy on ads and pop-ups. Basically, you want to have a site that is designed around the user's needs first. Now terms of the way they measure user satisfaction are debatable.

 

Conclusion

 

So this was an all-in-one SEO guide for you where you got to know about the most common SEO scams, how to avoid them, what type of agencies are the best digital marketing agency, and what are the Google ranking factors. Hope you enjoyed it and all your queries were solved.

 Best digital marketing expert in India

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Wednesday, October 13, 2021

Know how to keep yourself fit after 50


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FITNESS HAS GOT NO AGE LIMITS- FITNESS FOR PEOPLE OF AGE 50+

50 Plus Fit culture the USA

Fitness tips for Senior people

Fitness training for 50 plus people in the USA

Read more: Best Online fitness trainer in the USA

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Fitness in people of age 50 or more becomes a crucial factor for staying healthy. Health and fitness are for people of all ages and not just limited to young people. 

Muscle building is always deemed to fit perfectly for the bodies of young people and not the aged ones. Why? Everyone should be aware of the fact that fitness has got no links to age groups and this is the main idea of 50 plus fitness culture by Gail Powers. Gail Powers provide personal training to individuals who are 50+ and are concerned about their fitness. They help to increase metabolism, build muscles, and remain fit through different ways of training such as yoga, relieve chronic pain, and are based in Pennsylvania. 

How to increase Metabolism

Well, whenever we talk about fitness and muscle building at an older age, 

Arnold Schwarzenegger always crosses our thoughts. At the age of 74 years, it is commendable on his behalf to maintain a stout physique. He is an inspiration not only for people at an older age but also for the fitness freaks at any age. His fitness at this age has always been a matter of discussion worldwide. 

 Activities of adults in their free time must include healthy practices that help them to stay fit and hearty and lively. Diseases tend to grow more in people above the age of 50 such as c, joint pains,          arthritis, heart diseases, chronic pain and they seek medical assistance later on. But medicines are prone to side effects and this leads to a major obstacle in the daily lives and functioning of individuals. First, let us find out the major diseases that occur due to aging:

  1. Arthritis: Stereotypical problem in adults, anyone above the age of 55 can easily fall prey to this disease and can bar your activities. This disease indefinitely affects your joints and a personalized training plan with the assistance of an orthopedic can help maintain the health of seniors.
  2. Heart Disease: heart health is affected by the intake of cholesterol in an increased manner or high blood pressure. Maintaining heart health is crucial in seniors as heart attacks or heart failure are very common malfunctions in senility. Heart attacks are considered to be one of the leading causes of death among older adults above the age of 60 and this invites physical training into the scene. Maintaining heart health is very important and hence yoga or gym training can be resourceful in this case. 
  3. Respiratory Diseases: Asthma, Chronic bronchitis, and other such diseases sum up to become the third most dangerous and death-causing element after the age of 60s. intaking medications can not be effective completely at times as it also requires exercises as the form of a cure. “Pranayam” is a yoga asana that can be effective in curing respiratory conditions. 
  4. Diabetes: most common in that delicate age, people live with diabetes as it has no permanent cure. Diabetes is a type of disease that can only be controlled through various procedures. Diabetes is basically of three types- Type 1 and Type 2 and gestational. In Type 1 diabetes, very little or no insulin is produced by the pancreas and in Type 2 diabetes, the blood sugar level is affected. Gestational diabetes affects pregnant women. Prevention is only possible by controlling eating habits and exercising on a regular basis or getting personalized training for yourself. If preventive measures are not taken timely, it might lead to severe side effects as well as death.
  5. Obesity: Obesity is again widespread in seniors reason is not working out. They do not maintain a diet plan and eat junk and other food in the best way possible. As metabolism is weak in older adults, the digestion process also becomes slow resulting in obesity. With obesity, come many other gastrointestinal diseases. An unhealthy layer of fat develops with a lack of exercise. 
  6. Depression: people tend to get depressed as they grow older. This might happen as they lose their partner or family members do not interact much with them. This loneliness leads them to depression and it can get worse with time. Not many of you will be aware of this lesser-known fact that depression can lower your immunity levels at a certain declining age of your life and this also decreases your capacity to fight infections leading to death. Suicides have also become common worldwide at a declining stage of life.  The question arises as to how to get rid of major health issues or prevent them from happening beforehand. The answer to this is straightforward. Physical training in muscle building can help you to stay fit and build your immunity stronger to fight against diseases. Let us find out some of the physical training aspects through which people of older age can cope up with their health issues.
  7.                                                  

  1. YOGA: Originated in India, Yoga is a form of physical training that is very soothing and advantageous in muscle building. Wait, not just muscle building but diseases, for instance, asthma and sinusitis can also be relieved. Asthma can get worse with the growing age if not cured in time. There are several asanas or poses in Yoga that have potentialities to relieve asthma – Baddhakonasana (also known as butterfly pose), Uttanasana(can also be termed as forwarding bend pose), and Sukasana or Easy pose. Whereas muscle-building yoga includes Surya Namaskar, Virabhadrasana or warrior pose, crow pose, headstand, cobra pose, and innumerable asanas. Yoga is an extensive form of physical training and learning with a massive range of 84 asanas in total.
  2. Pranic Healing: ever heard about the word “aura”? you must have had. As we go more towards the trend, the use of this word has become more proficient. Aura is the energy of a person outside his body with attractive traits. Energy is also present inside our bodies and pranic healing is a method that has a healing method based on the management of the energy inside and outside our bodies. The word “pranic” has its origin from the word “prana” which means life force and this type of healing is basically used to treat stress among individuals. People at an older age tend to stress more and are definitely in need of such kind of healings. 
  3. Metabolism: With age, metabolism slows down. Why? People become inactive as they grow up and the burning of calorie rate also slows down. The reason extends to lesser protein intake, loss of muscles with the age, decreased rate of hormone production, and many more. To improve metabolism, weight lifting is considered to be beneficial. Of course, the weights are not too heavy to be picked up, but according to age in adults.  
  4. Gym: A gym is a go-to place for young buds. Avery low percentage of people above the age of 50 approaches the gym to improve the metabolism rate of their bodies. As suggested above, weight lifting is beneficial in improving metabolism rate and that can only be practiced in gyms. Gyms have different categories of weights depending on the age groups and the needs of the individuals. Balance training is also an important curriculum that can be taught to older people to stay active and not lose balance reason being a weakness. No place is better than a gym for muscle building even in older adults. Hence, it should not be shocking that one can go to the gym even after his/her 50s.
  5. As we move towards the future, digitalization is becoming prominent in every field, whether it's schooling or having a job. Then why not fitness training? Online fitness training lets you get trained at the comfort of your home and it lets someone who cannot go out of their home to gyms or such workout places. Also, everybody needs individual training programs according to their personalized needs. Online fitness training can also be cost-effective at times. 

Fitness culture should be accepted worldwide in terms of old-aged fitness training. Fitness culture is associated with gym culture. Some people are willing to reduce their weight at older ages and a personal trainer is mandatory. At an old age, most of them are unaware of proper training structure, what is effective and what is hazardous. To make it worth your time and money, and perceive cost-effective results, one should always seek a physical trainer. 

Gail Powers has also suffered from muscular issues that led her to get trained and learn new techniques of staying and keeping people fit who are around her age or more than that. Her training program is curated precisely keeping in mind that heavyweight pieces of equipment are of no use but equipment such as dumbbells, kettlebells, and balance pads are given more priority. Gail Powers also suggests with time, our bodies change but to help them stay functional at any stage of our lives, training is a necessity and this is what she is here for.

 Know More How to Remove Joint pain

Build lean muscle mass



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Sunday, September 12, 2021

Top eight social media marketing strategy

 



Hire a Social media marketing expert

The key ingredient for doing social media marketing well is having a strategy.

Without a strategy, you might be posting on social media platforms for the sake of posting. Without understanding what your goals are, who your target audience is, and what they want, it’ll be hard to achieve results on social media.

 1.      There are no shortcuts

There are no hacks or shortcuts in social media. It is a Marathon is not a spirit.

2.      It can be very tedious work

It is not just about throwing a cute picture with a cute caption online; you are in for a rude awakening. It's required constant analyzing, adjusting, learning, re-configuring and more.

3.      A big or fast-growing Following Isn’t always a measure of success

Don’t dump a bunch of money into ads for fake followers and engagement, go for relevant.

4.      A lot of time goes in into Engagement,

 You need to actually set time aside to engage with your audience. Like photos, leave comments, take part in the conversation.

5.      Not everything directly tracked

 There are best practices and various strategies and tactics that will help your accounts perform the best they can, but you have to remember that social media is based on people, and people change. Algorithms get updated; functionalities change etc. need to keep updated.

6.      Thing change in a New York minute

It’s not really a secret, but some people don’t realize how quick the social media landscape can change.

7.      Your social media marketers need creative help

Some social media campaigns require more creativity than your social media manager will have to know-how to create - and that's okay.

8.      The industry is saturated

Please be aware that this industry is saturated. Some individuals or businesses will claim they can “do social media “and they’re really just full of one-off tactics that can’t deliver consistent results. To those hiring; don’t be fooled by a low price. Make sure you interview, review work, and hire someone who makes sense for your needs. 

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Top 10 things you must know about SEO (Search Engine optimization).

 



SEO for Hotels

 1. Readable Text Content

 Reading online is hard. Lengthy and overly complicated texts can make users stop reading your content and click away from a page that you'd like to promote in search results. Consequently, this leads to a higher bounce rate, which will negatively affect your SEO. Because search engines are becoming more focused on user behaviour, you definitely want your audience to stay on your page longer. For this reason, you should make sure that your text is easy to read. We use the Flesch-Kincaid readability score to determine the readability of your text-based content.

  2. Know where & how to use your target keyword.

 Using your target keywords in your page's body may increase your chances of ranking higher in search results. It is best to place your target keywords toward the beginning of your page.

 3. Keyword cannibalization

Keyword cannibalization is one of the major issues that have a detrimental effect on search engine rankings. When multiple pages on your website are targeting exactly the same keyword, they may eventually start competing against each other. Search engines will be forced to make a choice as to which page they should display in search results, and their choice may not be the one you want. If you are already suffering from cannibalization issues, you can use a 301 redirect. But if you're not sure how to do this, we recommend that you hire an experienced professional.

                                                                


4. Length of your content

 Content length correlates with quality. Search engines try to provide more information to users, and thus sites with longer content tend to win higher rankings compared to those with insufficient content. That's why it is important to make sure the content on your pages isn't too sparse.

 5. Featured Snippet SEO

 A Featured Snippet designed to satisfy users' intent is a block of text located at the top of a standard Google organic Search results page that presents users with a summarized answer to their question. Earning featured snippets is already a key SEO goal, and it may become even more important in the near future. Not only does it provide an amazing opportunity to boost your webpage's visibility, but it also dramatically increases your click-through rates and traffic, and this, in turn, leads to a higher conversion rate.

6. Keyword stuffing

Repeating target keywords on your page too many times will result in a negative user experience and can hurt your page's rankings. Search engines may also consider this technique as an attempt to manipulate your rank, and they may ban your page from search results.

 7. Keyword density:

 Search engines are no longer focused on just keywords. To provide users with the most relevant results for their particular search term, additional weight is now being placed on related words used in the page content. That's why we provide you with information on how to enrich your web pages' content with related words - so that you can increase your chances of showing up in the top search results. Our suggestions are based on our analysis and by comparing your pages with rival domains that are ranking higher than you in the Google top 10.

 8. Optimization of low-taming page

 Optimizing low-ranking web pages isn't a good use of time if you have pages that rank higher for the same target keywords. To help you save time and effort, we provide you with information on whether any of your website's pages are already ranking higher for specific keywords so that you can decide which of your pages might be the best fit for your target keywords.

                                                                    


 9. SERP

Today, SERP features are becoming more important than ever. As they show more information and are more visually appealing to users than traditional search results, getting into them is an amazing opportunity to help you increase your visibility, click-through rate, and traffic. That’s why we provide suggestions on how to improve any of your pages that are likely to win a SERP feature, namely a featured snippet. You will also get a suggestion on adding a markup code to your page so it can be rewarded with a star rating system.

 10. Technical SEO

 Technical issues may negatively affect your search rankings. It's important to fix them before your hard work spent on optimizing your website goes to waste. That's why we provide you with information about why your page might need your attention and how to fix it. Make sure eight tags must be dome perfectly. If you are not doing it. hire a professional.

1. Title Tag

<title>Your Title Goes Here</title>

2. Meta Description Tag:

<meta name="description" content="Your description goes here">

3.  Heading:

<h1>Your heading goes here</h1>

4. Alt attribute Tag:

<img src="url" alt="Your image description goes here">

 5. Open graph Tag:

<meta name="og:title" property="og:title" content="Your Open Graph Title Goes Here">

6. Robits  Tag:

<meta name="robots" content="index, follow">

7. Canonical Tag:

<link href="URL" rel="canonical">

8. Schema Markup Tag:

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Best Hotel General Manager in India 

Hotel General Manager 

Hotel General Manager India  


Best hotel pre-opening consultants in India

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