Best Way to Use LinkedIn Marketing

Do you know about Linkedin sponsored post specs?

Which 740 million active users, LinkedIn has grown from a website for job seekers to a complete social media platform that professionals use even when they are not on the hunt. That's why a comprehensive content strategy on LinkedIn is crucial, especially if your business is B2B. In this article, we will teach you how to create consistent and compelling content for LinkedIn and use LinkedIn tools such as LinkedIn Sponsored Content Ads, LinkedIn event ads, LinkedIn image ads, Linkedin insight tag checker, and more so that your company Can attract business-minded followers and, eventually, customers.

At its core, inbound marketing is about solving a problem for your potential customers, and a big part of that is where they are when they need help. That's why LinkedIn is a critical tool, especially for B2-B businesses. After all, if someone is scrolling LinkedIn, they are already in the business mindset.

It's a place where you can market your product or service without a meeting with memes. Let's find out how to create content that works on this platform.

#1 Step Up Your LinkedIn Business Page

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This is a pretty straightforward process that can be done under an hour. LinkedIn recommends not skipping any sections claiming that the complete business pages get 30% more views.

Completing your business profile also unlocks tools like Content Suggestions. LinkedIn has instead a creative method for letting you invite people to follow your page while limiting spam.

Each page gets 100 -250 credits that can be used to invite your personal LinkedIn contacts to follow your page. So 100 is the most you can request at one. Every time someone accepts your invitation, you can get that credit back and use that to ask somebody else anyone with super admin or content admin roles can invite their followers to your LinkedIn page. Hence, consider giving access to your salespeople, marketing team, and other top managers. Remember, you only get 100 invite credits total, so you might need to spread them around strategically.

what is LinkedIn campaign manager help?

But, before you invite someone to follow your page, it's better to build up some content. This way, even when someone receives the invite it and goes to your page, there's actually something for them to see.

#2 Content- The LinkedIn Way

In many ways, you run your LinkedIn content just the way you would run any other social media counter. But some content works better on LinkedIn than on other platforms. For example, it might be great for Instagram former and an indicative white paper analyzing the same research would be better suited for LinkedIn. LinkedIn has great tools for creating content other platforms don't, like the Content Suggestion tool. You get to the content suggestion tool by clicking on the contents tab of your business page, and from there, to a page with just three categories of content, trending articles, and employee milestones.

Trending articles are a list of content from other sources that you might like to share with your followers. You can filter these articles based on the criteria like industry, location, job function, and seniority. You can also share the trending articles on all of LinkedIn with people who follow your page or among the employee of your company. This is another way to leverage your team's activity on LinkedIn to support your business. Trending articles come in very handy if you follow what link has been caused by the 5-3-2 rule.

This means that for every ten posts, five should be shared content, three should be original content, and two should be fun content that gives your brand a character.

The trending articles tool makes shared content a breeze, and it demonstrates engagement with your industry as a whole or brings valuable information to your followers.

Shared content can also include any post from the company news tab of the content suggestion tool. Company news is content others have created that mentions your company. This probably won't happen every day unless you work for some mega brands like Apple, Netflix, or Nike.

But if you are lucky enough to get a lot of mentions, be sure to Bounce items about your company with relevant content from the wider world.

The three in the 5-3-2 rule are original content that you create that adds value for your audience, explainer videos, product announcements, and any other content that helps your followers solve a problem undefined. Use LinkedIn's article tool to create pieces of thought leadership. And you can use the SlideShare tool to share decks and documents you design for public consumption.

The final part of the 5-3-2 rule: it's posting two pieces of fun unique content that gives your brand character and human touch. This could be a funny meme related to your industry. Maybe it's an employee announcement that you would love to share with the world. The content suggestion tool has an employee milestones tab to remind you of things like work anniversaries or promotion announcements. This kind of content is extraordinary since it helps humanize your brand and encourages your employees to engage with your posting content. It is not only great for morale, but it also reads that the average employee on LinkedIn has ten times the number of connections as their company has followers.

#3 How Often Do You Need to Post?

You must be wondering how often you need to post. Different researches show that the optimum number of posts as Your number of posts in a week should be between 2 and 5. Your best content was sent out on Tuesday through Friday. You should also not post more than once a day because the second post will just cannibalize the reach of the first.

PRO TIP: YOU SHOULD POST DURING BUSINESS HOURS.

LinkedIn groups are well worth starting if you can engage other like-minded customers to talk about your brand and your industry. That must be set up by a personal account and not a business page.

Ideally, your users will set up their own groups dedicated to your business where your team can actively participate. You can also make product pages that are sub-pages from your main business page.

You can also run a LinkedIn event ads campaign by adding creatives or LinkedIn image ads after choosing your advertising objectives and defining your scope of audience.

B. LinkedIn in Campaign Manager

With the help of a Campaign Manager, LinkedIn you can start a campaign in a matter of minutes and engage a professional community that will encourage appropriate activities for your company. This would promote greater engagement.

C. LinkedIn Sponsored Content Ads

You can exhibit and promote campaigns inside the LinkedIn feed by using native advertising, which is sponsored content.

Hope this article was successful in providing the right data from the in-depth research on certain aspects such as LinkedIn image ad dimensions, LinkedIn campaign manager, and other important aspects.

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