Role of OTA ( Online Travel Agent) in hotel marketing

 





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One of the most interesting aspects of the online travel industry is how quickly it develops. Even as recently as a decade ago, finding a good hotel online required a lot of patience and research. But today, many travelers prefer to book their accommodations online since it saves them time and money. This trend in lodging deals with an explosion of new outlier concepts or OTAs- short for online travel agencies. Basically, OTAs cater to the needs of digital nomads by selling travel packages at discount rates. In addition to booking accommodations, an OTA often offers other services such as translation or transportation. Essentially, OTAs offer a one-stop shop for digital nomads that helps them plan their trips efficiently.

As the name suggests, outlier training helps new OTAs learn the trade faster. This training helps new OTAs understand their client's needs and expectations better. In addition to teaching travelers about different destinations, outlier training teaches them about their client's business operations and hotel marketing strategies. This allows OTAs to create customized itineraries for each client that meet their needs and expectations. Essentially, outlier training teaches new OTAs the tricks of the trade that help them sell more trips.



OTAs help hoteliers create a unique brand for their hotel. A good way to think about this is from a marketing perspective. Whenever someone thinks about where they should visit next, they usually focus on their interests and concerns about the destination first. They then think about what activities they would like to do there and lastly think about where they will stay once they arrive at their destination. Instead of copying other people's recipes for brand creation, digital nomads should take notes from top culinary schools and winemaking factories. After all, these industries craft creative solutions to similar problems that can benefit all businesses- not just hotels or restaurants. To stand out against the competition, new brands need innovative solutions that speak directly to their client's interests and concerns. The best ways to do this are through social media and organic marketing campaigns that promote the unique brand of the hotel.

Essentially, outlier marketing helps hotels find new OTAs and keep their existing ones. Since many digital nomads book their trips online, finding new clients is easy for most businesses in this sector. However, keeping existing customers happy is much harder since most people are satisfied with their current lodgings. To stand out against other similar businesses, hoteliers need to come up with creative solutions that speak directly to their interests and concerns. Doing so will help them create a unique brand for their hotel and bring back old customers with special attention-saving surprises.

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