Top 10 things you must know about SEO (Search Engine optimization).

 



SEO for Hotels

 1. Readable Text Content

 Reading online is hard. Lengthy and overly complicated texts can make users stop reading your content and click away from a page that you'd like to promote in search results. Consequently, this leads to a higher bounce rate, which will negatively affect your SEO. Because search engines are becoming more focused on user behavior, you definitely want your audience to stay on your page longer. For this reason, you should make sure that your text is easy to read. We use the Flesch-Kincaid readability score to determine the readability of your text-based content.

  2. Know where & how to use your target keyword.

 Using your target keywords in your page's body may increase your chances of ranking higher in search results. It is best to place your target keywords toward the beginning of your page.

 3. Keyword cannibalization

Keyword cannibalization is one of the major issues that have a detrimental effect on search engine rankings. When multiple pages on your website are targeting exactly the same keyword, they may eventually start competing against each other. Search engines will be forced to make a choice as to which page they should display in search results, and their choice may not be the one you want. If you are already suffering from cannibalization issues, you can use a 301 redirect. But if you're not sure how to do this, we recommend that you hire an experienced professional.

                                                                


4. Length of your content

 Content length correlates with quality. Search engines try to provide more information to users, and thus sites with longer content tend to win higher rankings compared to those with insufficient content. That's why it is important to make sure the content on your pages isn't too sparse.

 5. Featured Snippet SEO

 A Featured Snippet designed to satisfy users' intent is a block of text located at the top of a standard Google organic Search results page that presents users with a summarized answer to their question. Earning featured snippets is already a key SEO goal, and it may become even more important in the near future. Not only does it provide an amazing opportunity to boost your webpage's visibility, but it also dramatically increases your click-through rates and traffic, and this, in turn, leads to a higher conversion rate.

6. Keyword stuffing

Repeating target keywords on your page too many times will result in a negative user experience and can hurt your page's rankings. Search engines may also consider this technique as an attempt to manipulate your rank, and they may ban your page from search results.

 7. Keyword density:

 Search engines are no longer focused on just keywords. To provide users with the most relevant results for their particular search term, additional weight is now being placed on related words used in the page content. That's why we provide you with information on how to enrich your web pages' content with related words - so that you can increase your chances of showing up in the top search results. Our suggestions are based on our analysis and by comparing your pages with rival domains that are ranking higher than you in the Google top 10.

 8. Optimization of low-taming page

 Optimizing low-ranking web pages isn't a good use of time if you have pages that rank higher for the same target keywords. To help you save time and effort, we provide you with information on whether any of your website's pages are already ranking higher for specific keywords so that you can decide which of your pages might be the best fit for your target keywords.

                                                                    


 9. SERP

Today, SERP features are becoming more important than ever. As they show more information and are more visually appealing to users than traditional search results, getting into them is an amazing opportunity to help you increase your visibility, click-through rate, and traffic. That’s why we provide suggestions on how to improve any of your pages that are likely to win a SERP feature, namely a featured snippet. You will also get a suggestion on adding a markup code to your page so it can be rewarded with a star rating system.

 10. Technical SEO

 Technical issues may negatively affect your search rankings. It's important to fix them before your hard work spent on optimizing your website goes to waste. That's why we provide you with information about why your page might need your attention and how to fix it. Make sure eight tags must be dome perfectly. If you are not doing it. hire a professional.

1. Title Tag

<title>Your Title Goes Here</title>

2. Meta Description Tag:

<meta name="description" content="Your description goes here">

3.  Heading:

<h1>Your heading goes here</h1>

4. Alt attribute Tag:

<img src="url" alt="Your image description goes here">

 5. Open graph Tag:

<meta name="og:title" property="og:title" content="Your Open Graph Title Goes Here">

6. Robits  Tag:

<meta name="robots" content="index, follow">

7. Canonical Tag:

<link href="URL" rel="canonical">

8. Schema Markup Tag:

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