Top eight social media marketing strategy

September 12, 2021

The key ingredient for doing social media marketing well is having a strategy.

Without a strategy, you might be posting on social media platforms for the sake of posting. Without understanding what your goals are, who your target audience is, and what they want, it’ll be hard to achieve results on social media.

1. There are no shortcuts

There are no hacks or shortcuts in social media. It is a Marathon is not a spirit.

2. It can be very tedious work

It is not just about throwing a cute picture with a cute caption online; you are in for a rude awakening. It's required constant analyzing, adjusting, learning, re-configuring and more.

3. A big or fast-growing Following Isn’t always a measure of success

Don’t dump a bunch of money into ads for fake followers and engagement, go for relevant.

4. A lot of time goes in into Engagement,

You need to actually set time aside to engage with your audience. Like photos, leave comments, take part in the conversation.

5. Not everything directly tracked

There are best practices and various strategies and tactics that will help your accounts perform the best they can, but you have to remember that social media is based on people, and people change. Algorithms get updated; functionalities change etc. need to keep updated.

6. Thing change in a New York minute

It’s not really a secret, but some people don’t realize how quick the social media landscape can change.

7. Your social media marketers need creative help

Some social media campaigns require more creativity than your social media manager will have to know-how to create - and that's okay.

8. The industry is saturated

Please be aware that this industry is saturated. Some individuals or businesses will claim they can “do social media “and they’re really just full of one-off tactics that can’t deliver consistent results. To those hiring; don’t be fooled by a low price. Make sure you interview, review work, and hire someone who makes sense for your needs.

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