Digital Marketing Trends 2022
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As Digital marketers we live in a time
when changes have been constant, and we have to adapt quickly and effectively.
In social media marketing, new strategies and trends change how we must draw, connect with
and sell to our customers. However, it's not always enough to keep pace with
these transformations. Many search
engine optimization companies
are coming up these days as well.
In upcoming years, especially in
2022, we will undergo considerable changes due to the roller coaster ride
pandemic over the past two years.
This article will discuss what digital marketing trends are to come in 2022.
1. Use other PPC platforms:
When it comes to PPC, you probably only think about google ads;
however, this isn't the only PPC network out there. Deciding where to invest in
advertising can depend on several factors such as:
- Platform user base
- Volume for ad serving
- Creative opportunities
- Advertising budget
Other PPC platforms such as
Microsoft advertising can give you the advantage of advertising to the
remaining one-third of the PPC market and expose a business brand to a
different market.
2. Optimized For Mobile
Mobile devices are king. Typically
a smartphone doesn't spend more than an hour away from a user's palm, and it is
the go-to source for managing day-to-day life. 70% of paid search impressions
occur on mobile devices. We encourage you to ensure that your website is mobile
optimized. Incorporate mobile device aspects into your current PPC strategy
and keep updated on new trends and features that PPC can offer you when
optimizing mobile devices.
Choose your website design company wisely that will make your website well
optimized for mobile.
3. Boost Results with AI and
Automation
AI can optimize long-tail keywords,
which is hard to do with rules-based automation or poorly developed AI
automation tools.
Here is how AI and Automation
contribute to the cause:
a.
A/B ad testing.
b. Automated and intelligent
bidding strategies for keywords.
c. Ad performance based on quality
score, including ad relevance and CTR estimates.
d. Bid recommendation to achieve
maximum traffic.
AI analyzes data and efficiency,
supporting how automation aux manages PPC accounts. Any advertisers benefit
from AI and automation to optimize better performance, such as:
i. CTR
ii. BIDS
iii. Targeting
Across the globe, over 665 billion
households own smart TVs; with more people staying home due to covid, it has
become their go-to source of entertainment, especially with YouTube at number
one on the list of channels used. What does this mean?
The idea here is to create video
advertising content to promote brands through the internet, and this is to be
able to display advertising campaigns on different streaming platforms.
5. Consider Voice Assistants
Alexa, Cortona, Siri, and Google
are sure that you use at least two of these voice assistants to perform voice
searches from your phone, laptop, smart device, or TV. Speaking comes more
naturally and is relatively effortless than typing, which is why voice search
makes perfect sense. It's a brilliant technological innovation that it's
already altering how we communicate digitally.
Include an ad group that focuses on
conversational keywords:
a. Long-tailed keywords
b. Question Oriented Keywords
6. Create Shorter Video Ads
Six seconds, that's all you have to
make a good impression. It may seem short, but it has become a marketing
success. 25% of adults say they will close out a video after only 10 seconds.
So if you are going to advertise PPC video ads, then ensuring you stick to
short video ads is key to engaging audiences that will convert.
7. Focus Less on Sound
As a consumer, what do you prefer:
a video on mute by default and captions of going through an embarrassing moment
with video AD playing full blast?
You are not alone. 66% of people
hate it when video ads automatically play with sound. So, on top of ensuring
our video ads are short, keep in mind that it should sell a product or service
without sound.
8. Advertise in Video Games
As the covid19 pandemic continues,
gamers will invest more time online playing video games and are more likely to
be exposed to in-game display ads most frequently.
Consider the variety of ad formats
available throughout the behavior of gamers.
a. Interstitial ads during game
breaks
b. Reward ads: win currency for
mobile app consumption. c. Banner ads: Traditional banners shown in games.
Mobile app development
companies that also
deal with digital marketing and advertisement, can benefit from this suggestion
the most.
Consumers will continue to become
more demanding. That's why it's soundest to start 800 by adopting alternative
advertising methods experiment measures and ensure they work. It's essential
to be aware of what friends are coming up in the future so you can prepare for
them now and stay ahead of the competition. As a marketer, you must continue to
adapt and find ways to cater to the growing demands of the consumer.
To prepare yourself and your
business for future surprises, keep these trends in mind.
Thanks for Reading!
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