7 Advanced SEO Tips 2022- Questions and Answers



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Advanced SEO has gained recognition lately, and not just among Gen Z but all of the digital marketing geeks out there are curious about advanced SEO strategies and how to utilize the same optimistically and accurately.

 

This article will discuss 9 Advanced SEO Tips in a Q&A format to clarify the best and most viable format for you.

 

But first, let us discuss what exactly is Advanced SEO.

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Advanced SEO- Definition:

As you can understand by its name, advanced SEO is not the basic SEO but a leveled-up game that requires expertise and in-depth knowledge of google's Algorithm.

What is Google's actual Algorithm?

 

Well, you might have tried to search about the same but must not have got anything on Google itself. This is because Google's Algorithm is dynamic and is nowhere mentioned in the search engine. The only way you get your hands on this Algorithm is through in-depth research on the server and immense experience with the functionings and know-how. So if you are trying to find out the exact google Algorithm, that might be a waste of time. Instead, try following the tail ends to get an idea. The most crucial key over here is experimentation.

 

Now let us find out the 9 Advanced SEO tops hidden amid these Q&A.

 

#1 Minimum Viable Content vs High-Quality

You can definitely approach these two ways but the major technique or approach which is mostly recommended by big marketers is trying to put up the best piece of content initially. But there's a different school of thought where you can do more viable pieces of content. Both of these approaches work out equally effectively.

 

Although the development of content's duration might get extended, if the content is good out of the gate, it will decrease the amount of time you will need to get links, ending up making it even almost to a certain extent, given the fact that:

 

"CONTENT IS BUILT TO ACQUIRE LINKS".

 

Hence, you can use both of these approaches, all you need is to go all into the content. This is a far better approach than putting a bunch of stuff out and iterating on that content, which becomes logistically more challenging.

 

#2 Does every website wants compensation for link placements?

You should assume that if you are going to outreach, you will have to pay.

It is advisable to combine outreach, as that's a form of active link-building. This is when you are trying to get those links because you actually need that traction to get results in other ways.

 

But at the same time, we should think about how to create linkable assets, that will attract links naturally if it gets caught in the eyes of your targeted audience. Everything that is data-driven, especially unique data should be your go-to idea when it comes to linkable assets. So, if you can develop unique data or case studies that people would want to reference, that can work like magic for you. But when it comes to active link building, you will have to pay the price several times.

 

But to make yourself feel better about this, you should change your perspective and think like this is a sort of collaboration because, in the end, these links promote your brand, and they should get paid for showing the same. But from Google's perspective, it's technically against the guidelines.

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#3 Should you buy and redirect expired domains for link-building purposes?

 

Well, there are legit and good ways to do the same. Right now, the safest way to do this is to acquire a live website. So if you can find a website in your industry, which is more like a ghost town or has not posted anything for a while, but they have an impeccable link profile, this can become a golden opportunity for you to acquire that site and then redirect it to your site.

 

 You should definitely be careful with these redirects without going overboard. Redirects are a normal part of the internet, and having them will never raise a bunch of red flags for you. You can do it with local and national businesses, and it works. But the pivotal point is that it has to be relevant. It is most recommendable to pick up a live website between getting expired domains and acquiring existing still-alive sites. This is because you are acquiring it, and you're immediately getting that redirect without dropping it. This is a lot more trustworthy process.

 

#4 Are Comparison Posts Effective for SEO (As SAAS Company)?

Yes, as it is a common tactic that has proven to work well, and those kinds of keywords have less competition and let you be on the dominating side.

The most untapped thing in SEO is targetting brand names and not your brand; other brands come into play here. It is not just uncompetitive; your CTR will be definitely low since it is a navigational term. And a lot of keys that we rank for the CTRs are low, but they are still easy to rank for, resulting in a lesser difference. So, if you are competing against the brand or ranking near them, you are still getting brand recognition is an intangible thing, but it's still a big deal.

 


#5 Does page loading matter for SEO?

 

Yes, page speed does matter and is a beneficial thing, but that's not what drives results for you. The only thing that drives results is only the links on your website, and this is the only factor that substantially outweighs the page speed.

 

But when it comes to page speed, there are diminishing returns. Hence, going from 1.2 to below a second, you won't be able to see any difference in performance as far as SEO is concerned.

But if you were to go from eight seconds to two seconds, that becomes a huge deal. On the contrary, when you start getting below up to 3 seconds(an ideal target),  the returns will be diminishing, leaving scope for improvement. This is all just for a better user experience and not necessarily for SEO.

 

#6 What's the fastest way to get results for an SEO Client?

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As far as faster results are concerned for the SEO clients, it completely depends on the current state of their websites. So, if they have never done SEO before, it is definitely going to take some time. But if they already have established traffic, they're already ranking for some keywords; it should be faster.

 

So for future reference, if you do get an SEO client with decent results already, the fastest way you can drive results is by adding title modifiers of modifiers within the copy of the target pages.

 

In most cases, you can squeeze a lot of keywords as the fastest thing right away. You immediately start dominating those long-tailed queries as they are not competitive at all.

 

Outside of that, the thing that requires more logistics would be optimizing the site architecture, which leads to pushing up the more critical pages in the architecture. For instance, you have five target pages you want to rank; try to get those no more than one click deep.

 

 You can also get them on the home page for betterment, but things might get a bit tricky with some clients. Try to push it on as high as possible because it's not super complicated and is also a huge win.

 

The biggest thing is trying to find assets on the site that are relevant and then consolidating those with some of the pages that you are really trying to target.

 

#7 What are some of the best practices for eCommerce SEO?

 

Though a few things and basic practices might be the same for eCommerce SEO as the regular ones, the most important thing to keep in mind is:

 

"BE CAREFUL WITH YOUR CONTENT"

 

That's a plague for eCommerce sites. Fortunately, we have a lot of content management that handles the issue.

 

The biggest thing to recommend for the eCom site is a reverse silo. This is again predominant as it is impenetrable to acquire links to category pages or product pages unless they possess some unique quality.

 

 

Though for a brand like Shave Clubs, marketing plays the primary role that leads to the links. But for most of the eCommerce sites, you’re not going to have that level of marketing. What you will be dealing with is having built informational assets that will be used as a catalyst to grow the site's authority, and then you'll have to leverage into smart internal linking.

Hence, you should focus purely on building site authority and less on driving links to category product pages.

 

#8 Why does a competitor beats you in local SERPs?

If your competitor is beating you in local SERP, this might happen because of their site being stronger. If not, black hatting might also be the case here.

This can also be the case with Aggressive SEO. Someone who's dominating that way is more likely because of the domain authority. Secondly, you may not see everything that's going on behind the scenes, and they may have an entire network set up of the sites that are linking to them that are hidden from crawlers.

You can replicate from them; if there's nothing to replicate from them, you can make your website much stronger.

 

I will never ask you to abandon tried-and-true SEO strategies. At the same time, I firmly swear that I will encourage you to experiment with novel techniques to boost your SEO efforts. Why? These two ways, in my opinion, neatly complement one other and allow you to maneuver if necessary.

 

Now tell me, do you employ any advanced SEO tactics that you believe are undervalued by most SEO guides? I'm excited to meet you in the comments!


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