BTS-THROUGH THE LENS OF MARKETING

 

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Well, if you are here and reading this right at this moment, you must be aware of BTS and who THEY ARE. BangtanSonyeondon( meaning Bulletproof Boyscouts) is a world sensation; a group of 7 members(4vocalists and 3 rappers) and every other K-pop enthusiast is crushing over our boys. Their marketing tactic not only includes basic SEO, advanced SEO, and social media marketing but is way more state-of-the-art! This band gained its popularity on an international level mainly in 2015 with their album I Need You, which is also known as BTS's key to stardom. But what made them so famous? How does allied marketing step in to play a vital role? How to crack the BTS marketing puzzle and BLAH BLAH BLAH. Answers to all these questions will be provided to you in the article one by one. So, tighten your seatbelts to have your hands over one of the best marketing strategies worldwide.

 

 

 

KPOP GIANT TOP 5 MARKETING STRATEGIES:

 

Fanbase Matters the Most

 

First things first. It is now a very normal thing that BTS has Army all around the world, what's more, interesting is fan meetups, joint ventures, showcases, and stuff, that accounts for their marketing strategy. We all know that we need a product or service to be sold to customers in marketing. Here, the armies are the customers or audience, and then we all are well accustomed to their products, i.e., their song albums.

 Read more about LinkedIn marketing lead generation strategy/

Hence, it becomes crucial to have a solid and loyal fanbase. For the purpose of loyalty, fan meetups and other such events are always being organized to make the connection more robust and not lose the audience.

 

Relating to the Army, it is almost an industry. They are the main marketing people who do it all out of love and loyalty. You will also be shocked to know the fandom exceeds more than 50 million; most of them have social media accounts with a following ranging from more than a million. The army also receives many benefits, including free online concert tickets, BTS merch, and so much more!

The breadth and influence of ARMY's mobilization grow as BTS continues to achieve new heights on the charts and on social media. Fans believe that BTS will continue to break new ground in a music business where few non-Western singers have made it to the top.

 

 

 

BTS Merchandise is also a part of their marketing mix where clothing with the BTS's logo has become fabled.

 

Social Media Marketing On the TOP!

 

BTS has always given priority to social media marketing from the very beginning. It allows you to market your product or service around and can also be used to build trust among your customers or audience to bring transparency.

 

What BTS exactly does is make the audience a part of their community so that they are well connected even without being connected physically.

 

Bighit Official Entertainment Company now known as HYBE LABELS has always managed BTS and its Instagram account as well. Recently, all the BTS members have made their individual Instagram accounts. Prior to this, they all had only one account that BigHit Entertainment Company, namely @bts.bighitofficial, was and is still managing.

 

They followed all the basics, precisely creating and posting regular and distinctive content, following the Instagram algorithm.

 

House of BTS- A Marketing Tactic?

 

The House of BTS is nothing but heaven for all Kpop lovers and loyal ARMY. It is a house of BTS official merch, which was started in 2019 by none other than their parent company- Bighit Entertainment Company. This is one of their experiential strategies in which BTS gets involved as a whole, outside of their tours and concerts.

 

Indulging into Social Works

 

In one of the campaigns of UNICEF, BTS, with the help of Bighit, has probably focused on the notion of Corporate Social Responsibility, which is already one of the best marketing strategies out there. In the event, they portrayed poster boys to give a hand in ending violence, self-harm and improving mental health.

 

Not just this, BTS members individually believe in giving back to the community; hence their news of donations of more than 100 million won has been hovering around.

 

Well, they are BTS, and they are unstoppable. BTS has also consistently stood up against racism. During the outbreak of violence against racism in June 2020, the group of seven boys donated $1 Million to support the Black Lives Matter Campaign.

 

 Story Telling to Engage!

 

Army and audiences always love knowing more and more about their idols, and hence storytelling becomes coherent in this arena. BTS tends to share their personal stories on live streams, YouTube videos, and other platforms VLIVE. If you are aARMY, you must be aware of the Reverse!

 

Now you might raise a question that other businesses are not similar to BTS, so how can storytelling be a practical part of marketing? If you dig up the history of big business beasts like Adidas, Nike, or Tesla, you will understand the different storytelling approaches. It also showcases why the face of a company matters the most in marketing.

 

Brand Endorsements by BTS

Being a celebrity, you get to endorse several brands. The scenario is a bit distinctive in BTS's frame, and they have not endorsed several brands but a considerable number of the biggest brands worldwide. These endorsements are not just limited to their home country, but brands worldwide are aware of their majesty.

 

#Fila and Puma together?

 

 

Yes, it is a weird fact to believe in, but BTS had endorsed both the rivals together. In 2015, BTS was seen as the main face of the sportswear company Puma.

BTS then shook hands with Fila, the other sportswear company and an intense rival of Puma, in 2019.

 

#Got to Chill- Lotte Chilsung Beer?

 

The septet was also seen as the face of the beer Brand of Lotte Chilsung beverage company, and the single advertisement by BTS made this brand top trending for years.

Lotte Chilsung announced a new collaboration with BTS as the new face of their beer brand Kloud on April 16, 2021. The group's debut commercial aired on April 17, 2021, KST.

 

#Hyndai- The Automobile Sector as Well?

 

Yes, the automobile sector was not something that could be left out. Hence, Hyundai became the brand for which the septet appeared in 2018 as their global ambassador. Hyundai's marketing campaign was witnessed to be more inclined towards the younger generation.

The campaign will begin on April 22, 2022, on Earth Day, and will continue through and beyond the FIFA World Cup, which will take place from November 21, 2022, to December 18, 2022.

BTS and Mr. Gerrard will both be members of the newly created 'Team Century' group of brand ambassadors whose mission is to bring humanity together through football and urge universal support for a sustainable future.

 

#The Fashion Face- Louis Vuitton

 

Became the fashion face for the luxury brand Louis Vuitton; in 2021, BTS showcased the Men's Fall-Winter Collection of this french fashion store. This proves the fact that language can never be a barrier when it comes to talent. Through these unending endorsements, BTS has proved that you can also market yourself while marketing to others.

 

#The Good Smile Company X Dynamite

 

The Good Smile Company, a Japanese hobby product maker, released their 'Dynamite' themed line of Nendoroid BTS figures in partnership with the TinyTan brand on January 17, 2022.

Optional faceplates and body components will be included with these cute chibi-style miniatures, allowing you to replicate numerous facial gestures and dancing stances. Die-cut cushions, scarf napkins and pendants, pass covers, canvas bags, and keyrings are among the other items set to be launched.

 

Samsung Brand Endorsement- Two Advertisements at One Time

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Gewelleryz- Handmade Jewellery, Types, and Styling Tips

 

 

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History

Handcrafted jewelry has been around from the beginning of time, with the oldest evidence being manufactured by Neanderthals (Europe). Porous beads made of marine shells and tiny gemstones have been discovered for 115,000 years. They were discovered in the Cueva de Los Aviones cave, located on Spain's southeast coast. Humans soon moved on to crafting primitive ornamentation for themselves and others out of things like bones and teeth.

The usage of metal in hand-making jewelry began around 7,000 years ago, and it commenced with copper.

 

Ancient Egypt produced some of the first notable handmade jewelry between 3,000 and 4,000 years ago. Pharaohs and those with great wealth wore jewelry because it meant political and religious power. The affluent were even buried with their possessions, believing that they would follow them into the afterlife.

 

The Egyptians employed gold, tinted glass, and semi-precious gemstones.

This was when jewel colors began to have symbolic significance, such as greens representing fertility to some. Because silver and lapis lazuli are not native to Egypt, they had to be transported. To date, the tradition of handmade jewelry has not died, instead has evolved through the process. Now, it is more on the decorative side and not ancient. The whole process of making has changed, and wirings have come into fashion.

 

So, let's dig into the types of handmade jewelry that used to exist then vs. now!

Types of Handmade Jewelry

 

THEN:

1.   Jewelry from Indus Valley Civilization

The necklace is lined with pendants of banded agate and jade beads strung by a thick golden wire that runs through an adequately drilled hole in each bead and dates back over 5,000 years.

 

2. Copper Jewelry and Gold Jewelry

Around 7000 years ago, the first evidence of copper jewelry was discovered.

Pair of Gold Hair Ornaments, Mesopotamian, about 2000 BC in Greece, Gold earrings from Mycenae, from the 16th century to the 20th century, where there have been enormous developments in jewelry making globally.

 

NOW:

1.   Handmade Copper Jewelry

This is something that has an ancient touch to it. But the designs have changed a lot with a touch of modernity to them. Ladies who are more into vintage jewelry are more addicted to this kind of jewelry that uses copper as the basic framework.

 

2.  Handmade Luxury Jewelry

This brings in royalty with sterling silver and royalty beaded altogether with different processes of jewelry making. The jewelry shown in the image above is made of high-quality sparkling, clear-cut cubic zirconia stones, which let people turn around and have a glance again and again.

 

3.  Hand Painted and Geometric Patterns

 

I mean, who doesn't love to wear a set of hand-painted earrings that represent many styles?

Contemporary art, geometric patterns, and color-blocking designs are all reflected in hand-painted jewelry. To create one simple yet magnificent handcrafted necklace or earring, an artist puts a lot of thought, energy, and imagination into it. Encouragement of their inventiveness encourages them to improve. Handmade jewelry and accessories are available to match your outfit and your ideas.

4. Beaded Jewelry

Beaded jewelry is yet another widely used type of handcrafted jewelry. Stringing so many beads individually takes skill and delicacy. Women worldwide want to try this sort of jewelry, from big trademark pieces to light, simple ones, multi-string pieces, to single-string pieces. It's bright, fashionable, trendy, and elegant.

 

5.  Handcrafted Earrings

Handcrafted earrings provide you the freedom to try out the most outrageous styles and concepts. Furthermore, unique handmade jewelry can be given on practically any occasion, making it suitable for men and women.

 

5 Ways of Styling Handmade Jewelry

 

Styling this handcrafted jewelry with ethnic wear is always an evergreen recommendation. But what else can be done? Let's have a look!

 

#1 LAYERING RINGS

Why not begin with something lighthearted?

 

Try out different lengths, forms, textures, and colors while layering rings, pendants, bracelets, and even hoops to create appealing layers. When layering necklaces, choose varied lengths to draw attention to your face. Various shapes, hues, and patterns are frequently effective.

 

#2 SELECT THE CENTER OF ATTENTION FOR YOUR JEWELRY.

 

If you're dressing up for something spectacular, where do you want people adoring?

If you're donning eye-catching jewelry, it's usually ideal for concentrating the visual focus on one body part: the neck, earrings, hands, and so on.

 

For example, if you're wearing a statement necklace, go for more understated rings and earrings. Alternatively, you could simply leave them out. Determine the focal focus and ensure that additional accessories and apparel do not distract from it.

 

#4 DON'T FOLLOW THE TRENDS.

 

We've all met someone who is a little too obsessed with fashion. To a certain extent, trends impact what we wear, which is OK. However, unquestioningly, following fashion at the expense of your own personality and lifestyle is never a good idea. You'll become disoriented. Oh, and it's also quite costly!

 

Rather, try and develop your own personal style that complements you and helps you feel secure. That may or may not be fashionable right now or in the future, but if you own it, I'm confident you'll be alright.

 

Always consider what complements your skin tone, frame, and overall sense of style while selecting jewelry.

 

When accessorizing, keep all of these aspects in mind.

 

Remember to include your individuality: we're all unique, and your personality should be reflected in the jewelry you select as well as how you show yourself in general.

 

When wearing jewelry that is meant to strike, it's ideal for concentrating the visual focus on one body part: the neck, ears, hands, and so on.

 

If you wear a statement necklace, for example, go for more understated rings and earrings. Alternatively, you could simply leave them out. Determine the focal focus and make certain that additional accessories and apparel do not distract from it.

 

#5 THE MOST IMPORTANT RULE: DON'T PAY ATTENTION TO THE RULES!

 

Break the rules as you see fit. This is our favorite style tip of all. We prefer people to appear like themselves rather than like everyone else.

 

Dressing up should be enjoyable and distinctive to you.

 

Your style reflects what you are and how you want to be perceived by others. This doesn't have to be all diamonds and matching sets, or even free-flowing and boho.

 

If doing anything you want, following very few traditional fashion rules, and creating a chaotic clash of items you love to wear works for you, then our suggestion is to go for it.

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Increase your Hotel occupancy - OTA Management

 

Find a hotel in your city

Top 10 OTA Marketing Trends  2022

The hospitality industry has an important role in the economy and also in the social life of communities around the world. This means that there is a constant demand for services and products, which contribute to its prosperity.

Today there are many channels through which hotels can promote their properties. However, hospitality marketers should pay attention to one particular channel in particular – social media marketing. This channel can provide countless opportunities for hotels, from increasing awareness to exposing the hotel to a very engaged audience.

Importance of OTA during Covid crisis.

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As the COVID-19 pandemic continues to evolve, hotels are preparing for a potential increase in online room bookings. OTAs (online travel agencies) are expected to play a larger role in hotel distribution as the global pandemic unfolds. In this post, we will explore some of the latest trends in post-COVID OTA management for hotels.

Hotels are increasingly turning to OTAs for help with marketing and distribution during the pandemic. OTAs have the ability to reach a large number of potential guests, and they can help hotels quickly

7. ConclusionThere are a few tried and true ways to increase your hotel occupancy through online travel agencies (OTA). One of the most effective ways is to quickly spread the word Covid-19 continues to spread, and many hotels are looking for ways to increase online bookings and occupancy rates. Post-Covid OTA management trends will be a valuable tool for hotels looking to stay ahead of the competition.

Some of the top post-Covid OTA management trends for hotels include:

● Price optimization

● Dynamic packaging

● Increased focus on SEO

● Greater use of data analytics1. Introduction

2. The rise of OTAs and how they've impacted the hotel industry

3. Post-covid OTA management trends for hotels

4. How to work with OTAs to get the most out of your hotel business

5. Tips for pricing your hotel rooms in a post-covid world

6. How to make your hotel stand out from the competition that your property appears as the first search result. This can be accomplished by optimizing your listing with accurate and informative data, including high-resolution photos, compelling descriptions, and a well-crafted itinerary.

There are a few ways in which OTAs can help hotels improve their occupancy:

- By listing hotels on their platform, OTAs give hotels access to a large pool of potential customers.

- OTAs offer hoteliers the ability to book rooms at the best possible rates. There are many reasons you might want to recruit a professional OT manager for your workplace. They can help you improve communication, morale, and safety in the workplace. Professional OTA managers can also help you save money by preventing workplace injuries and improving worker productivity. Nowadays, the recruitment process of professional OTAs has been increasingly automated by various online platforms. However, there are still some important reasons why you need to recruit a professional OTA manager for your company.

The first reason is that a professional OTA manager can help you improve your online traffic and sales. They have in-depth knowledge of how to use online marketing tools and tactics to drive more customers to your website. In addition, they can also work with your team to create effective online campaigns that will help boost your brand image and attract more potential customers.

The second reason is that as a professional there are a few tried and true ways to increase your hotel occupancy through online travel agencies (OTA). One of the most effective ways is to ensure that your property appears as the first search result. This can be accomplished by optimizing your listing with accurate and informative data, including high-resolution photos, compelling descriptions, and a well-crafted itinerary.

Another key way to increase your hotel occupancy is to make sure that your rates are competitive. OTAs offer a price comparison tool that allows travelers to find the best deals for their desired dates and location. Therefore, it is important to regularly update your rates in OTA or Online Travel Agencies are one of the most important channels for hotels to market their rooms and drive occupancy. OTAs have a large customer base and are visited by millions of people every day. Hence, it is important for hotels to partner with OTAs and list their rooms on these platforms.

There are a few ways in which OTAs can help hotels improve their occupancy:

- However, GDA (group direct booking) can be even more successful. In this article, we looked at the pros and cons of both methods and showed that GDA can be more profitable for hotels. There are many reasons you might want to recruit a professional OTA manager for your workplace. They can help you improve communication, morale, and safety in the workplace. Professional OTA managers can also help you save money by preventing workplace injuries and improving worker productivity. Nowadays, the recruitment process of professional OTAs has been increasingly automated by various online platforms. However, there are still some important reasons why you need to recruit a professional OTA manager for your company.

The first reason is that a professional OTA manager can help you improve your online traffic and sales. They have in-depth knowledge of how to use online marketing tools and tactics to drive more customers to your website. In addition, they can also work with your team to create effective online campaigns that will help boost your brand image and attract more potential customers.

The second reason is that as a professional there are a few tried and true ways to increase your hotel occupancy through online travel agencies (OTA). One of the most effective ways is to ensure that your property appears as the first search result. This can be accomplished by optimizing your listing with accurate and informative data, including high-resolution photos, compelling descriptions, and a well-crafted itinerary.

About the Author:

Dipak is an expert in the hospitality industry and he has more than 20 years of experience in it. Dipak is a seasoned hotelier and Revenue, management Expert. He is a professional content writer who has written many articles to help travellers. He provides the best hotel deals to his clients. You can connect with him through Facebook, Twitter, and LinkedIn.

He creates content related to Travel, Tourism, Hospitality Industry, Lodging Industry, and Technology related content. He uses all the words and phrases related to the travel industry in his writings such as 'Travel Agent', 'Tours & Travels', 'Travel Operators', 'Travel Information', 'Travel Reservations', and more.

He gets inspiration from his clients and he creates articles according to their needs. He has in-depth knowledge of the travel industry and he can deliver content that is informative, creative, and catchy for his clients. You can check the details about his services on this website https://www.travelcontentwriter.latest technologies while writing articles so that readers can understand everything easily and quickly.

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Digital Marketing Trends 2022

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As Digital marketers we live in a time when changes have been constant, and we have to adapt quickly and effectively. In social media marketing, new strategies and trends change how we must draw, connect with and sell to our customers. However, it's not always enough to keep pace with these transformations. Many search engine optimization companies are coming up these days as well.

In upcoming years, especially in 2022, we will undergo considerable changes due to the roller coaster ride pandemic over the past two years.

This article will discuss what digital marketing trends are to come in 2022.

 

1. Use other PPC platforms:

When it comes to PPC, you probably only think about google ads; however, this isn't the only PPC network out there. Deciding where to invest in advertising can depend on several factors such as:

1. Platform user base
2. Volume for ad serving
3. Creative opportunities
4. Advertising budget

 

Other PPC platforms such as Microsoft advertising can give you the advantage of advertising to the remaining one-third of the PPC market and expose a business brand to a different market.

 

2. Optimized For Mobile

Mobile devices are king. Typically a smartphone doesn't spend more than an hour away from a user's palm, and it is the go-to source for managing day-to-day life. 70% of paid search impressions occur on mobile devices. We encourage you to ensure that your website is mobile optimized. Incorporate mobile device aspects into your current PPC strategy and keep updated on new trends and features that PPC can offer you when optimizing mobile devices.

 Choose your website design company wisely that will make your website well optimized for mobile.

3. Boost Results with AI and Automation

AI can optimize long-tail keywords, which is hard to do with rules-based automation or poorly developed AI automation tools.

 

Here is how AI and Automation contribute to the cause:

 

a.  A/B ad testing.

b. Automated and intelligent bidding strategies for keywords.

c. Ad performance based on quality score, including ad relevance and CTR estimates.

d. Bid recommendation to achieve maximum traffic.

 

AI analyzes data and efficiency, supporting how automation aux manages PPC accounts. Any advertisers benefit from AI and automation to optimize better performance, such as:

 i. CTR

ii. BIDS

iii. Targeting

 

4. Include Video Ads

 

Across the globe, over 665 billion households own smart TVs; with more people staying home due to covid, it has become their go-to source of entertainment, especially with YouTube at number one on the list of channels used. What does this mean?

The idea here is to create video advertising content to promote brands through the internet, and this is to be able to display advertising campaigns on different streaming platforms.

 

5. Consider Voice Assistants

 

Alexa, Cortona, Siri, and Google are sure that you use at least two of these voice assistants to perform voice searches from your phone, laptop, smart device, or TV. Speaking comes more naturally and is relatively effortless than typing, which is why voice search makes perfect sense. It's a brilliant technological innovation that it's already altering how we communicate digitally.

Include an ad group that focuses on conversational keywords:

a. Long-tailed keywords

b. Question Oriented Keywords

 

6. Create Shorter Video Ads

 

Six seconds, that's all you have to make a good impression. It may seem short, but it has become a marketing success. 25% of adults say they will close out a video after only 10 seconds. So if you are going to advertise PPC video ads, then ensuring you stick to short video ads is key to engaging audiences that will convert.

 

7. Focus Less on Sound

As a consumer, what do you prefer: a video on mute by default and captions of going through an embarrassing moment with video AD playing full blast?

You are not alone. 66% of people hate it when video ads automatically play with sound. So, on top of ensuring our video ads are short, keep in mind that it should sell a product or service without sound.

 

8. Advertise in Video Games

As the covid19 pandemic continues, gamers will invest more time online playing video games and are more likely to be exposed to in-game display ads most frequently.

Consider the variety of ad formats available throughout the behavior of gamers.

a. Interstitial ads during game breaks

b. Reward ads: win currency for mobile app consumption. c. Banner ads: Traditional banners shown in games.

Mobile app development companies that also deal with digital marketing and advertisement, can benefit from this suggestion the most.

 

Consumers will continue to become more demanding. That's why it's soundest to start 800 by adopting alternative advertising methods experiment measures and ensure they work. It's essential to be aware of what friends are coming up in the future so you can prepare for them now and stay ahead of the competition. As a marketer, you must continue to adapt and find ways to cater to the growing demands of the consumer.

To prepare yourself and your business for future surprises, keep these trends in mind.

 Thanks for Reading!

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AI in Marketing- Refine Your Business using Machine Learning and Deep Learning

 

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Artificial Intelligence refers to the simulation of human intelligence in machines that are programmed to think and act like humans.

 AI for Business

Using big data and algorithms, AI Technology achieved two essential techniques- machine learning and deep learning. Both terms fall under the broad category of AI. However, machine learning is a subfield of artificial intelligence that uses algorithms to parse data, learn from the data and make informed decisions based on what it has learned.

 

On the other hand, deep learning is another subfield of artificial intelligence that structures algorithms in layers to create an artificial neural network that can learn and make intelligent decisions on its own with even greater accuracy.

 

 

As we proceed towards the future, we see the development of Artificial Intelligence in almost every industry. eCommerce websites and art-related websites use AI and 3D preview to showcase the products efficiently. And now, we can see the role of AI expanding in the industry of marketing.

 

When we merge AI and marketing, we know that AI Marketing is now known as a genre or form of marketing. Most of the things that we hear about marketing in our public lives are the uses of machine learning that you can also define as predicting the future outcomes based on historical data.

 

If you search for AI, you’ll get thousands of explanations from experts. So let’s simplify AI for you. It’s an umbrella term encompassing technologies and algorithms designed to make machines more intelligent. The key is that the machines get smarter and predict with human intervention.

 

Difference between Machine Learning and Deep Learning

 

The most straightforward example to differentiate between machine learning and deep learning is Amazon Alexa recognize your voice commands and voice-to-type application which require users to train the program why speaking course of words to the system before use. Here, amazon Alexa completely works on the deep learning method, whereas voice to type applications work on the machine learning method.

 

So. Even if we notice it or not, we are in touch with it every day; whether it’s Netflix suggestions or mobile phone face ID, AI has taught businesses to become innovative, flexible, and adaptive.

 

 

Consumer Examples Using Machine Learning in their Day-to-Day Lives

 

We always look at the most exceptional examples, and when it comes to machine learning or AI, Google maps is an outstanding choice. So, when we try and make it less abstract for people, they also use it thousands of times in their daily lives.

 

The apps on your smartphone like Meta, Instagram, Google Maps, Spotify, and even Amazon try to learn and predict customer behavior by utilizing the provided data.

 

Google Maps- The Best Example of AI in Marketing

 

When we say that AI in Marketing can be best seen with Google Maps, we mean that it makes predictions about the most efficient way to get from point A to point B(location). But the human at the end of the day still makes the decision, and that’s where we are trying to go with marketing software is to make it smarter, to make it predict a little better, which is the best route to go to,

 

There’s a book named Prediction Machines by Ajay Agrawal, Avi Goldfarb, and Joshua Gans in which they look at the future of jobs and predict that it’ll basically be telling machines what predictions to make and then figuring out what to do with those predictions such as using human judgments on that predictions.

 

What is the state of AI within Marketing and Sales?

 

This technology is generally at the early stage of its development and application to marketing. There are other industries where it’s raced forward. For Instance, if we look at Wall Street for Finance, it is more than 30 years older, and they are still trying to figure out where to invest or when to make trades. So looking at the AI in marketing, we can say that it is at the very early stage where money has started to flow in. We track thousands of AI-powered sales and marketing technologies, and about 500 of them have funding combined over five billion, but a lot of that money is funding companies, and when you dig deeper, they don’t have much proof that it works. So, they talk about machine learning, and they have also claimed that they are building smarter technology. Still, if you press for case studies, you get to know that it’s the beginning and that machine learning is part of a road map, and sales and marketing companies are at the position of staging testing.

 

 

How Can You Apply AI to Marketing Effectively?

 

 

Starting with Social media, social media advertising is is one of the marketing Areas where AI was effectively implemented. By utilizing machine learning, platforms such as Facebook or Instagram can examine users' information to personalize the content and ads on their feed. This technique is also being used by streaming platforms such as Netflix and YouTube and retail websites such as Amazon, which uses past purchases or viewing history to improve their recommendation engines.

 

Chatbots: Chatbots provide online assistance 24/7 to their customers. This is done using machine learning, and AI chatbots give human-like replies to the questions in real-time.

 

Predictive Analytics: Ai can predict sales and behaviors with big data. Companies can now foresee future results and adjust their marketing strategies and tactics.

 

But as said earlier, these are just the beginning stages of AI and Machine Learning capabilities. With Technologies, we can go ahead in time too.

 

Thanks for Reading!